Principal Product Designer, Visual (Merchant)

DoorDash; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

DoorDash is seeking a Principal Designer to define the look and identity for our merchant products. You will own the visual direction for DashOS, influencing how merchants interact with the tools that run their business, whether on handheld devices, tabled interfaces, or web platforms.

You will shape the design system, collaborate with engineering and product teams, and leverage AI tools to ensure production-ready, on-brand UI across surfaces.

Responsibilities

• Set the visual direction for merchant products across DashOS and align teams toward a shared vision.
• Ship high-craft interfaces with a clear point of view, turning complex workflows into screens merchants can read at a glance.
• Own the visual foundation of the design system: define tokens, components, rules and examples used by people and AI tools.

Skills

Visual design

UX leadership

Design systems

Cross-functional collaboration

Tools

Cursor

Claude

Figma

React prototyping

Job description

About The Team

At DoorDash, design means making experiences for the people who order, the people who prepare, and the people who deliver. As a Designer at DoorDash, you want to build things that matter to real people. You're at your best when you can move from idea to shipped product quickly, bringing experiences to life that reach and influence users at massive scale. You'll care about whether the product you make solved a real problem for real people, or changed how someone experiences their day. You'll work shoulder-to-shoulder with Engineering and Product Management, dig into the data, and use LLM-powered tools alongside traditional design tools. If the LLM powered tools don’t exist yet, you build them.

About The Team

At DoorDash, design means making experiences for the people who order, the people who prepare, and the people who deliver. As a Designer at DoorDash, you want to build things that matter to real people. You're at your best when you can move from idea to shipped product quickly, bringing experiences to life that reach and influence users at massive scale. You'll care about whether the product you make solved a real problem for real people, or changed how someone experiences their day. You'll work shoulder-to-shoulder with Engineering and Product Management, dig into the data, and use LLM-powered tools alongside traditional design tools. If the LLM powered tools don’t exist yet, you build them.

About The Role

We’re looking for a Principal Designer to set the look, feel and identity of DoorDash’s merchant products. You’ll own the visual direction for DashOS, the software restaurants use to run their business: agentic experiences, point-of-sale, handheld, tablet, mobile and web. These products already work. Your job is to make merchants love using them and to give them a recognizable identity across every surface, including hardware where no design convention exists.

Visual craft is the center of this role. You’ll use code and AI tools to ship that craft, prototyping in React and generating and refining UI with tools like Cursor and Claude, so your ideas reach production with full fidelity. You’ll also define the visual foundation of the design system (tokens, components, guidance and examples) so that designers, engineers and AI tools all produce on-brand, high-quality UI. [Engineering partners build and maintain the tooling; you set the rules and the quality bar.]

You’ll join the Merchant design team and report to the Senior Director, Product Design for Merchant. This role is hybrid, with 1–2 days a week in a Design Hub.

You’re Excited About This Opportunity Because You Will…

• Set the visual direction for merchant products across DashOS and bring multiple teams around a shared vision, so the work compounds instead of duplicating.
• Ship high-craft interfaces with a clear point of view, turning complex, data-dense workflows into screens merchants can read at a glance in a busy kitchen or at the counter.
• Own the visual foundation of the design system: define the tokens, components, usage rules and examples that both people and AI tools apply. Review generated UI against that bar, record what good looks like, and