Principal Product Designer, Visual (Merchant)

DoorDash; San Francisco (CA); Hybrid; USD 200.000 - 280.000; Vollzeit

Benefits dieser Stelle

401(k) with employer matching

16 weeks paid parental leave

Medical, dental, and vision benefits

Mental health program

Commuter benefits match

Paid time off and paid sick leave

11 paid holidays

Disability and life insurance

Family-forming assistance

Zusammenfassung

DoorDash, Inc. is seeking a Principal Designer to set the look, feel, and identity of merchant products across DashOS.

You will own the visual direction, prototyping with React and AI tools, and define the visual foundation for the design system so teams and AI tools stay on-brand and high-quality across surfaces.

Qualifikationen

• Portfolio with top-tier visual craft across brands and styles.
• Ability to build what you design using React/TypeScript and AI tools.
• Experience leading visual direction across product areas and driving cross-team adoption.

Aufgaben

• Set the visual direction for merchant products across DashOS and align multiple teams around a shared vision.
• Ship high-craft interfaces with a clear point of view for data-dense workflows in fast-paced kitchens and counters.
• Own the visual foundation of the design system: tokens, components, usage rules, and examples for teams and AI tools.
• Design for new surfaces such as POS, handhelds, and agentic experiences where no paradigm exists.
• Mentor senior designers, help with hiring, and raise the team’s overall visual quality and consistency.

Kenntnisse

Visual design leadership

React/TypeScript

Design systems

Cross-functional collaboration

Tools

Cursor

Claude

Jobbeschreibung

About the Team

At DoorDash, design means making experiences for the people who order, the people who prepare, and the people who deliver. As a Designer at DoorDash, you want to build things that matter to real people. You're at your best when you can move from idea to shipped product quickly, bringing experiences to life that reach and influence users at massive scale. You'll care about whether the product you make solved a real problem for real people, or changed how someone experiences their day. You'll work shoulder-to-shoulder with Engineering and Product Management, dig into the data, and use LLM powered tools alongside traditional design tools. If the LLM powered tools don't exist yet, you build them.

About the Role

We're looking for a Principal Designer to set the look, feel and identity of DoorDash's merchant products. You'll own the visual direction for DashOS, the software restaurants use to run their business: agentic experiences, point-of-sale, handheld, tablet, mobile and web. These products already work. Your job is to make merchants love using them and to give them a recognizable identity across every surface, including hardware where no design convention exists.

Visual craft is the center of this role. You'll use code and AI tools to ship that craft, prototyping in React and generating and refining UI with tools like Cursor and Claude, so your ideas reach production with full fidelity. You'll also define the visual foundation of the design system (tokens, components, guidance and examples) so that designers, engineers and AI tools all produce on-brand, high-quality UI. Engineering partners build and maintain the tooling; you set the rules and the quality bar.

You'll join the Merchant design team and report to the Senior Director, Product Design for Merchant. This role is hybrid, with 1-2 days a week in a Design Hub.

You're excited about this opportunity because you will

• Set the visual direction for merchant products across DashOS and bring multiple teams around a shared vision, so the work compounds instead of duplicating.
• Ship high-craft interfaces with a clear point of view , turning complex, data-dense workflows into screens merchants can read at a glance in a busy kitchen or at the counter.
• Own the visual foundation of the design system : define the tokens, components, usage rules and examples that both people and AI tools apply. Review generated UI against that bar, record what good looks like, and improve the system based on how teams actually use it.
• Design for new surfaces . Create visual systems for points-of-sale, handhelds and agentic experiences where no existing paradigm applies.
• Influence through the work . Earn trust with prototypes and shipped products instead of decks, and keep your prototypes production-ready.
• Raise the bar across the team . Mentor senior designers, help close strong hires, and help people sharpen their sense of what to build and why.

We're excited about you because

• You've designed interfaces that defined or reshaped a product's look and feel, and your portfolio shows top-of-bar visual craft with range across brands and styles.
• You can build what you design. You work in React, TypeScript or similar, and use AI tools to explore directions and refine UI faster than you could by hand.
• You've set direction across a product area, and people adopted your work because it was good, not because you told them to.
• You'd rather build a visual system that makes 20 designers faster and more consistent than ship one great screen yourself.
• You've worked on complex, information-dense products such as point-of-sale, fintech, marketplaces or platform teams, and you've shipped with product and engineering partners, including pushing back constructively.
• Bonus: you've designed for devices or contexts with no existing design paradigm and built the visual system from scratch.

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.