Principal Product Designer - Personalization & AI

Babylist; United States; Remote; USD 244,000 - 293,000; Full time

Benefits offered by this job

Company-paid medical, dental, and vis

Remote-first culture

Remote work stipend

Parental leave

Retirement plan with company match

Job summary

Babylist is hiring a principal designer to own personalization across our product. You will set the vision, translate goals into priorities, and push for step-function improvements with a customer-first focus.

You will prototype, build, and contribute to production interfaces, partnering with engineers, PMs, and analysts as a peer-builder. You will shape design standards, mentor teammates, and lead Babylist’s transition to AI-native product development at scale, reporting to the VP of Product

Qualifications

• Experience shaping AI-native product design at scale.
• Portfolio of shipped consumer product work across web and mobile.
• Proven ability to translate business goals into design priorities.

Responsibilities

• Own the personalization experience end-to-end across Babylist platforms.
• Lead with vision, strategy, and execution; align with PM & engineering.
• Define excellence and raise the bar for quality and delight.
• Stay deeply connected to users; plan and execute research.
• Operate with agency; bias toward action and accountability.
• Mentor designers and scale design through patterns and standards.
• Multiply the team by partnering with cross-functional leaders.

Skills

Strategic vision

Craft & experience obsessed

Systems thinking

AI-native practitioner

Human-centered design

Industry awareness

Clear & critical thinker

Outcome ownership

Mentor & multiplier

Operational leadership

Adaptable to change

Excited about AI transformation

Education

Bachelor’s degree in design or related field

Job description

Babylist is hiring a principal designer to own personalization across our product. You will set the vision, translate goals into priorities, and push for step-function improvements with a customer-first focus.

You will prototype, build, and contribute to production interfaces, partnering with engineers, PMs, and analysts as a peer-builder. You will shape design standards, mentor teammates, and lead Babylist’s transition to AI-native product development at scale, reporting to the VP of Product