Principal Designer, AI-First Personalization

Design Better Podcast; United States; Remote; USD 244,000 - 293,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401(k) with company matching

Generous parental leave and PTO

Remote work stipend

AI-first design tools access

Career growth opportunities

Job summary

Babylist is seeking a principal designer to own personalization end-to-end, shaping the UX, strategy, and quality bar across our product. You will translate company goals into clear priorities and drive AI-native design at scale.

You will mentor designers, collaborate with engineers and PMs, and define craft standards while pushing step-function improvements that serve families and business goals.

Qualifications

• Portfolio of shipped consumer product work across web and mobile.
• Ability to translate company goals into clear design priorities.
• Strong narrative and design rationale with measurable impact.
• Experience leading design teams or mentoring designers.

Responsibilities

• Own personalization experience end-to-end across platforms.
• Set strategy with PMs and engineers and define 12–18 month bets.
• Define excellence standards for quality and craft in AI-native design.
• Lead and mentor designers while collaborating with cross-functional partners.

Skills

Strategic vision

UX/UI design

AI-native design

Mentoring designers

Tools

Figma

Prototyping

Job description

Babylist is seeking a principal designer to own personalization end-to-end, shaping the UX, strategy, and quality bar across our product. You will translate company goals into clear priorities and drive AI-native design at scale.

You will mentor designers, collaborate with engineers and PMs, and define craft standards while pushing step-function improvements that serve families and business goals.