Principal Product Designer — Create Iconic Toy Platforms

Just Play, Llc; El Segundo (CA); On-site; USD 150,000 - 160,000; Full time

Job summary

Just Play, Llc in El Segundo, CA is seeking a Principal Product Designer for its New Brands portfolio. You will shape product platforms, set creative direction, and influence cross-functional teams from strategy through development.

This senior role requires toy-design leadership, deep industry knowledge, and the ability to translate consumer insights into market-ready concepts. Travel may be occasional; collaboration with licensing and partners is expected.

Qualifications

• Bachelor's degree in industrial design, product design, toy design, or equivalent.
• 10+ years of progressive toy or consumer-product design experience.
• Portfolio showing leadership of original product platforms or complex product lines.
• Advanced proficiency with Adobe Creative Suite and PowerPoint; strong 3D CAD knowledge.
• Deep knowledge of toy materials, manufacturing methods, and play patterns.
• Excellent creative judgment, communication, influence, collaboration, and multi-project management.

Responsibilities

• Lead development of high-impact original product concepts, new intellectual property, and brand platforms across the New Brands portfolio.
• Establish creative direction and design frameworks for complex, ambiguous, or strategically important opportunities.
• Translate consumer, category, entertainment, technology, and business insights into differentiated product strategies and market-ready concepts.
• Create, review, and direct sophisticated 2D and 3D concept materials, product presentations, and design specifications.
• Serve as a trusted design advisor to Design, Marketing, and senior leadership; clearly communicate recommendations, tradeoffs, and creative rationale.
• Lead cross-functional concept reviews and coordinate with external creative and development partners to ensure design intent is understood and executed.
• Anticipate product-development risks, manufacturing considerations, and market opportunities; guide teams toward practical, high-quality solutions.
• Mentor and elevate Associate and Senior Product Designers through feedback, coaching, and sharing of expertise.
• Contribute to licensed pitches and business-development presentations as needed.
• Perform other related duties consistent with the scope of the role.

Skills

Adobe Creative Suite proficiency

PowerPoint

3D CAD

Communication

Leadership

Education

Bachelor's degree in Industrial Design or related field

Tools

Adobe Creative Suite

PowerPoint

3D CAD software

Job description

Just Play, Llc in El Segundo, CA is seeking a Principal Product Designer for its New Brands portfolio. You will shape product platforms, set creative direction, and influence cross-functional teams from strategy through development.

This senior role requires toy-design leadership, deep industry knowledge, and the ability to translate consumer insights into market-ready concepts. Travel may be occasional; collaboration with licensing and partners is expected.