Principal PM, Growth — AI-Driven Credit Conversion

OhioX; Northern (KY); Hybrid; USD 188,000 - 260,000; Full time

Benefits offered by this job

401(k) with company match

Equity grants

Employee stock purchase plan (ESPP)

Comprehensive health coverage

Wellness and productivity allowances

Paid time off and parental leave

Job summary

Upstart is a digital-first lender delivering credit products across the US and Canada. You will own the strategy and evolution of the end-to-end credit conversion experience, guiding users from intent to approval while reducing friction and improving trust.

This Principal Product Manager role emphasizes cross-functional leadership, rapid experimentation, and scalable growth. The position supports remote work with a base salary range and comprehensive benefits as described by Upstart.

Qualifications

• 8+ years of product management experience for high-scale consumer apps.
• Proven track record improving a complex conversion funnel.
• Exceptional quantitative judgment and data interpretation.
• Strong experimentation, A/B testing, and funnel analysis experience.
• Strong consumer product intuition for high-trust decisions.
• Ability to switch between big questions and screen-level details quickly.
• Leadership across engineers, designers, analytics without formal authority.
• Excellent written and verbal communication.

Responsibilities

• Own and evolve the end-to-end conversion experience from application start to offer acceptance.
• Address hard conversion problems with a customer-first approach.
• Optimize the credit portfolio to grow the core personal loan business.
• Set and track success metrics to prioritize high-ROI opportunities.
• Turn data into decisions with aggressive segmentation and insights.
• Build deep customer understanding with research and product marketing.

Skills

Product management

B2C ownership

Analytics

Experimentation

Cross-functional leadership

Data-driven decisions

Communication

Strategic thinking

Job description

Upstart is a digital-first lender delivering credit products across the US and Canada. You will own the strategy and evolution of the end-to-end credit conversion experience, guiding users from intent to approval while reducing friction and improving trust.

This Principal Product Manager role emphasizes cross-functional leadership, rapid experimentation, and scalable growth. The position supports remote work with a base salary range and comprehensive benefits as described by Upstart.