Principal Partner Account Manager

Siteimprove; United States; Hybrid; USD 150,000 - 230,000; Full time

Job summary

Siteimprove is seeking a Principal Partner Account Manager to lead the partner function across EMEA and APJ, building a modern channel strategy and collaborating with agencies and consulting firms in Accessibility, SEO, and Digital Experience.

You will recruit and onboard partners, develop tailored value propositions, plan joint go-to-market initiatives, and work with Sales, Marketing, and Customer Success to drive revenue and long-term value.

Qualifications

• 10+ years of experience in SaaS, with at least 4 years in channel partnerships, alliances, or business development.
• Proven track record in managing and achieving sales targets or driving revenue growth.
• Strong commercial acumen and ability to influence partner investment.
• Excellent communication skills for diverse audiences, including executives.
• Experience building partner strategies in fast-changing environments and agency/martech knowledge.
• Willingness to travel as needed.

Responsibilities

• Own the partner function in your territory with minimal direction and manage the full lifecycle of partner engagement.
• Conduct market and partner analysis across EMEA and APJ.
• Recruit and onboard partners in the respective regions.
• Develop tailored value propositions for EMEA and APJ markets.
• Plan and execute joint go-to-market initiatives in the regions.
• Align with field teams and track revenue impact locally.
• Define and evolve the partner model with inclusive, long-term value.
• Collaborate with Sales, Partner Marketing, Global Operations, and Customer Success.
• Partner with senior leadership to define success metrics for partnerships.

Skills

SaaS experience

Channel partnerships

Revenue growth

Strategic communications

Partner strategy

Cross-functional collaboration

Travel flexibility

Job description

We are looking for a Principal Partner Account Manager to join our EMEA and APJ teams. Siteimprove is a global leader in digital accessibility, content optimisation, and web governance, empowering organisations to deliver inclusive, high-performing digital experiences. With the launch of Siteimprove.ai, the only enterprise platform that unifies content compliance and content performance, we are leading the way in the AI era, where content must perform for both humans and AI.

In this role, you will help build and activate a modern channel strategy, partnering with digital agencies and value-added consulting firms that work across Accessibility, SEO, Marketing Performance, and broader Digital Experience technologies. This is a high-impact opportunity to co-create new go-to-market models and influence the growth of a critical function at a pivotal stage in Siteimprove’s evolution.

You will work closely with partners to uncover challenges, deliver impactful solutions through Siteimprove’s SaaS platform, and drive measurable results for customers across EMEA and APJ. From accessibility to SEO/AIO, analytics, and content strategy, our Agentic Content Intelligence Platform enables organisations to optimise high-performing, compliant content that is discoverable by all.

This is a strategic, quota-carrying role in our growth journey and a unique opportunity to make a tangible impact in a purpose-driven, fast-paced, and international organisation. We encourage candidates from all backgrounds to apply—even if you don’t meet every single requirement. If you are excited about the opportunity and aligned with our mission, we would love to hear from you.

What you will be doing

• Work autonomously: Own the partner function in your territory with minimal direction, managing the full lifecycle of partner engagement.
• Conduct market and partner analysis across EMEA and APJ regions.
• Recruit and onboard partners in the respective regions.
• Develop compelling value propositions tailored to EMEA and APJ markets.
• Plan and execute joint go-to-market initiatives in the regions.
• Align with field teams and track revenue impact locally.
• Define and evolve our partner model: Build a partner strategy emphasizing inclusion, accessibility impact, and long-term commercial value.
• Collaborate across teams: Work closely with Sales, Partner Marketing, Global Operations, and Customer Success to ensure successful field execution.
• Serve as a strategic thought partner: Partner with senior leadership to define what success looks like for partnerships in Siteimprove’s next growth phase.

What we will require of you

• 10+ years of experience in SaaS, with at least 4 years in channel partnerships, alliances, or business development.
• Experience managing and achieving sales targets or driving measurable revenue growth.
• Strong commercial acumen and the ability to influence partner investment to drive mutual growth.
• Excellent communication skills, able to explain technical and strategic concepts to diverse audiences, including executives.
• Experience building partner strategies in fast-changing environments, including value-added resellers or consulting firms with agency or martech knowledge.
• Comfortable contributing at both strategic and operational levels, adapting to the needs of the business.
• Travel as needed.

What we will love about you

• Direct experience in one or more complementary technology ecosystems, including Accessibility, Content Management, DXP, Marketing Automation, SEO, Commerce, Personalization, or Predictive Analytics.
• Operates with a balance of vision, strategy, and execution, taking ownership of outcomes.
• Builds credibility and trust with internal and external stakeholders.
• Collaborative approach: Works seamlessly with account executives and sales teams, enhancing sales cycles rather than competing over deals.
• Prior experience in mid-size SaaS companies (~$100–250M ARR) and understanding agency dynamics is a plus.

Siteimprove is an equal opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.