Principal Marketing Mix Modeler & Optimization Lead

Citizens Bank; Westwood (MA); On-site; USD 149,000 - 194,000; Full time

Job summary

Citizens Bank seeks a Principal Marketing Mix Model & Optimization Developer to build and sustain Marketing Mix Models and optimization frameworks guiding budget allocation across products, channels, markets, and time.

The role requires collaboration with Marketing Analytics and stakeholders, applying advanced statistics, Python/SQL, and optimization tools to translate insights into actionable business decisions.

Qualifications

• 8+ years in quantitative analytics or marketing analytics.

Responsibilities

• Build, maintain, validate, and enhance Marketing Mix Models across product lines.

Skills

Quantitative analytics

Python

SQL

MMM modeling

Time series

Bayesian methods

Communication skills

Influence decisions

Education

Bachelor's degree in statistics/CS/engineering/maths/OR

Master's degree preferred

Tools

Pyomo

SciPy

Gurobi

CPLEX

IPOPT

KNITRO

Job description

Citizens Bank seeks a Principal Marketing Mix Model & Optimization Developer to build and sustain Marketing Mix Models and optimization frameworks guiding budget allocation across products, channels, markets, and time.

The role requires collaboration with Marketing Analytics and stakeholders, applying advanced statistics, Python/SQL, and optimization tools to translate insights into actionable business decisions.