Principal Marketing Leader - Physical AI

StartX; Redwood City (CA); On-site; USD 180,000 - 210,000; Full time

Job summary

Dexterity in Redwood City seeks a hands-on Marketing Principal/Director to own the enterprise demand engine and industry category positioning. You will translate Physical AI tech into credible enterprise narratives and generate content that brings our systems to life, with broad ownership and hands-on execution.

You will report to the VP, Product & Growth, guide priority initiatives, and personally create and measure the work, including content, campaigns, and executive communications.

Qualifications

• 8+ years of relevant B2B marketing experience or comparable ownership.
• Experience operating with solo-marketer scope in a technology environment.
• Marketing enterprise AI/robotics to enterprise buyers in logistics or manufacturing.
• Strong writing and editorial judgment for positioning and materials.
• Evidence of audience or demand growth with measurable results.
• Experience partnering with Sales on targeting, ABM, and pipeline measurement.
• Regular use of AI tools with repeatable workflows and governance.

Responsibilities

• Partner with Sales on priority segments, target accounts, buyer needs, and follow-up.
• Design and run account-based and industry campaigns linking Dexterity's tech to real problems.
• Build campaign journeys, content, landing experiences, and tracking to scale work.
• Report sourced and influenced pipeline with attribution distinguishing engagement from qualified demand.
• Define positioning across Physical AI, robotics, and warehouse automation; translate tech to business narratives.

Skills

Senior marketer ownership

Solo-marketer leadership

Enterprise AI marketing

Executive writing

Demand growth evidence

Sales collaboration

AI tools usage

Job description

Dexterity in Redwood City seeks a hands-on Marketing Principal/Director to own the enterprise demand engine and industry category positioning. You will translate Physical AI tech into credible enterprise narratives and generate content that brings our systems to life, with broad ownership and hands-on execution.

You will report to the VP, Product & Growth, guide priority initiatives, and personally create and measure the work, including content, campaigns, and executive communications.