Product Marketing Lead: Enterprise AI for Developers

Factory; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Factory is seeking a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering organizations. You will translate technical capabilities into business outcomes, build assets that accelerate deals, and shape how customers understand agent native development.

This in-office role in San Francisco requires 5+ years of product marketing experience, strong storytelling, and a proven track record of successful product launches.

Qualifications

• 5+ years of product marketing or related go-to-market experience.
• Experience defining positioning and go-to-market strategy for technical products to enterprise customers.
• Exceptional writing and storytelling craft with ability to translate technical concepts into business outcomes.
• Experience leading major product launches and coordinating cross-functional teams.
• Strong customer and market instincts supported by data-informed decision making.
• Ability to operate at strategic and executional levels in a fast-moving environment.
• Strong executive presence and collaboration with Engineering, Product, Sales, and Marketing.

Responsibilities

• Define product positioning, messaging, and category strategy across the engineering lifecycle.
• Collaborate with Product, Sales, Solutions Engineering, Marketing, and BizOps to develop launch plans and adoption programs.
• Build deep understanding of buyers, users, competitors, and market dynamics to influence decisions.
• Create narratives, decks, and proof points to move complex deals forward.
• Tell outcome-driven stories for engineering leaders, executives, and developers to create demand.
• Lead product launches with clear strategy, alignment, and customer value communication.
• Shape executive and market narratives through keynotes, customer conversations, and analyst engagement.
• Measure impact using market feedback, product adoption, and revenue data to refine messaging.

Skills

Product marketing

Go-to-market

Storytelling

Cross-functional leadership

Executive presence

Market research

Public speaking

Job description

Factory is seeking a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering organizations. You will translate technical capabilities into business outcomes, build assets that accelerate deals, and shape how customers understand agent native development.

This in-office role in San Francisco requires 5+ years of product marketing experience, strong storytelling, and a proven track record of successful product launches.