Marketing Principal/ Director - Physical AI

Dexterity; Redwood City (CA); On-site; USD 180,000 - 210,000; Full time

Job summary

Dexterity, the enterprise Physical AI company, is seeking a hands-on Marketing Principal/Director (IC) to lead enterprise demand generation, category positioning, and executive voice from its Redwood City headquarters. You will craft content and campaigns that translate complex tech into business value for enterprise buyers and shape the company’s marketing strategy across channels.

You will own the marketing lead, partner with Sales, Product, and Engineering, and drive measurement of pipeline,

Qualifications

• 8+ years of relevant B2B marketing experience, or comparable ownership.
• Experience operating with solo-marketer scope in a complex technology environment.
• Experience marketing enterprise AI, physical AI, robotics, or complex industrial technology to enterprise buyers in logistics, warehousing, manufacturing, or related fields.
• Strong writing and editorial judgment, with the ability to turn technical products into clear positioning, videos, demos, explainers, launches, sales materials, and campaigns.
• Evidence of audience or demand growth you can defend with numbers, including the channel, timeframe, method, and business result.
• Experience partnering with Sales on targeting, account-based programs, lead or opportunity creation, follow-up, and defensible pipeline measurement.
• Regular use of AI tools in your own work, including at least one repeatable AI-driven workflow or automation with measurable results and appropriate review and data controls.

Responsibilities

• Create Qualified Enterprise Demand by partnering with Sales on priority segments, target accounts, buyer needs, lead criteria, and follow-up.
• Design and run focused account-based and industry campaigns that connect Dexterity's technical differentiation to real operational problems.
• Build the campaign journeys, content, landing experiences, and tracking needed to improve and scale what works.
• Report sourced and influenced pipeline honestly, with a documented attribution method that distinguishes engagement from qualified demand.
• Define Dexterity's positioning, value proposition, audience messaging, and competitive story across Physical AI, robotics, and warehouse automation.
• Translate technical capabilities and deployment realities into clear narratives for business and technical audiences.
• Maintain a core message framework used across the website, sales materials, launches, executive communications, recruiting, and events.
• Personally create content across videos, demos, technical explainers, launches, web, presentations, and sales enablement.
• Build credible voices for Dexterity and its executives, and run the editorial calendar from drafting through publication.
• Turn important product, technical, company, and market moments into channel-specific content.
• Repurpose and distribute priority content across social, web, email, executive channels, and Sales.
• Measure whether the work reaches and engages target buyers, partners, technical audiences, media, and talent.
• Enable Dexterity's presence at priority events, coordinate schedules, collateral, executive participation, target-account meetings, and lead capture.
• Develop pitches and prepare spokespeople; review event and media results based on engagement and key messages landed.
• Build repeatable AI-driven workflows for research, content creation, campaigns, distribution, follow-up, and reporting.
• Automate repetitive work where it improves speed or quality, and document each workflow with clear review requirements.

Skills

B2B marketing

solo marketer

enterprise AI marketing

writing and editorial

demand growth

sales alignment

AI tools

Job description

Marketing Principal/ Director - Physical AI

Location: Redwood City, California (Bay Area)

Employment type: Full-time, Regular

Level: Principal / Director Individual Contributor

Role Scope: Overall Marketing Lead

Reports to: VP, Product & Growth

About Dexterity

Dexterity is the enterprise Physical AI company building intelligent robots for complex industrial work.

Dexterity's Mech systems combine Foresight world model, robotics, and Physical AI platform to perform demanding logistics workflows, including trailer loading, trailer unloading, airport baggage handling, etc. at the speed, reliability, and safety levels required for high-volume operations. Dexterity's Foresight World Model powers real-time perception, planning, and execution across physical environments with the interpretability required for industrial deployment. Dexterity is headquartered in Redwood City, California.

Dexterity is backed by world-class investors such as Kleiner Perkins, Lightspeed Venture Partners, and Obvious Ventures. We are a diverse and multidisciplinary team with a culture built on passion, trust, and dedication.

About the Role

Dexterity is seeking a hands-on senior marketer to make our story clear, credible, and commercially useful. You will create qualified enterprise demand, define our position in Physical AI, translate complex technology for enterprise buyers, and generate content that brings our systems to life.

You will serve as Dexterity's overall marketing lead. This is a Principal/ Director level individual-contributor position reporting to the VP, Product & Growth, with company-wide functional ownership and no direct reports initially. You will set direction, choose priorities, and personally create and measure the work. The role has four priorities: enterprise demand; category positioning and content generation; executive voice, social, and content distribution; and events, trade media, and industry engagement. It is designed for a senior marketer who wants broad ownership and still enjoys hands‑on work. You and the VP, Product & Growth will agree on priorities and tradeoffs.

You will work directly with executive leadership and partner closely with Sales, Product, Engineering, Customer Success, etc. AI‑driven workflows and automation will be core to the function, with human review wherever strategy, creative quality, technical accuracy, or confidentiality matters.

Responsibilities

Create Qualified Enterprise Demand

• Partner with Sales on priority segments, target accounts, buyer needs, lead criteria, and follow‑up.
• Design and run focused account‑based and industry campaigns that connect Dexterity's technical differentiation to real operational problems.
• Build the campaign journeys, content, landing experiences, and tracking needed to improve and scale what works.
• Report sourced and influenced pipeline honestly, with a documented attribution method that distinguishes engagement from qualified demand.

Build Category Positioning and Content

• Define Dexterity's positioning, value proposition, audience messaging, and competitive story across Physical AI, robotics, and warehouse automation.
• Translate technical capabilities and deployment realities into clear narratives for business and technical audiences.
• Maintain a core message framework used across the website, sales materials, launches, executive communications, recruiting, and events.
• Personally create content across videos, demos, technical explainers, launches, web, presentations, and sales enablement.

Lead Executive Voice, Social Media, and Content Distribution

• Build credible voices for Dexterity and its executives, and run the editorial calendar from drafting through publication.
• Turn important product, technical, company, and market moments into channel‑specific content.
• Repurpose and distribute priority content across social, web, email, executive channels, and Sales.
• Measure whether the work reaches and engages target buyers, partners, technical audiences, media, and talent.

Coordinate Events, Trade Media, and Industry Engagement

• Enable Dexterity's presence at priority events, including MODEX, ProMat, and NVIDIA GTC, from planning through follow‑up.
• Coordinate schedules, collateral, executive participation, target‑account meetings, and lead capture with internal teams and direct vendors.
• Build relationships with relevant business, AI, robotics, logistics, supply‑chain, and trade media. Develop pitches and prepare spokespeople.
• Review event and media results based on account engagement, meetings, follow‑up, reach, and whether key messages landed.

Use AI and Automation Across the Function

• Build repeatable AI‑driven workflows for research, content creation, campaigns, distribution, follow‑up, and reporting.
• Automate repetitive work where it improves speed or quality, and measure the results.
• Document each workflow and set clear requirements for human review, source verification, confidentiality, and data handling.

How the Role is Prioritized

The expected allocation is approximately:

• 30%: Enterprise demand and focused campaigns
• 25%: Category positioning and content generation
• 25%: Executive voice, social, and content distribution
• 20%: Events, trade media, and industry engagement

The allocation is directional and will shift with business needs.

Qualifications Required

• 8+ years of relevant B2B marketing experience, or comparable work demonstrating Principal‑level judgment and ownership.
• Experience operating with solo‑marketer scope in a complex technology environment, either company‑wide or for a product, category, segment, or business line. You personally owned both strategy and execution without relying on a large specialist team.
• Experience marketing enterprise AI, physical AI, robotics, or complex industrial technology to enterprise operations buyers in logistics, supply chain, warehousing, fleet, manufacturing, or a related/ similar environment.
• Strong writing and editorial judgment, with the ability to turn technical products into clear positioning, videos, demos, explainers, launches, sales materials, and campaigns.
• Evidence of audience or demand growth you can defend with numbers, including the channel, timeframe, method, and business result.
• Experience partnering with Sales on targeting, account‑based programs, lead or opportunity creation, follow‑up, and defensible pipeline measurement.
• Regular use of AI tools in your own work, including at least one repeatable AI‑driven workflow or automation with measurable results and appropriate review and data controls.

This role requires regular work from Dexterity's Redwood City headquarters and 10‑20% travel to customer sites and priority industry events.

Qualifications Preferred

• Experience marketing Enterprise AI, Physical AI, or robotics products to enterprise buyers.
• Relevant experience in an adjacent technical market such as industrial automation, autonomy, AI infrastructure, logistics technology, connected operations, supply‑chain software, or developer tools.
• Experience marketing products used in production or another operationally complex environment.
• Relationships with relevant business, technology, AI, robotics, logistics, or supply‑chain media and analysts.
• Experience designing event programs around target accounts, executive participation, and follow‑up.

Broad marketing judgment matters more than deep specialization in every discipline. You should be able to produce strong work, measure its commercial value, and focus limited resources.

Compensation

Base pay is one component of Dexterity's total rewards package, which may also include equity, comprehensive medical, dental, and vision benefits, and other compensation elements depending on eligibility.

The annual base salary range for this position is $180,000-$210,000 USD.

Actual compensation will be determined based on factors including experience, skills, and overall qualifications. Final compensation will be determined on a case‑by‑case basis and will also consider relevant experience and internal equity.

Equal Opportunity Employer

Dexterity is proud to be an equal opportunity employer. We are committed to creating an inclusive workplace where all employees and applicants are treated with fairness and respect.

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, ancestry, national origin, citizenship, age, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, marital status, medical condition, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by applicable federal, state, or local law.

Dexterity is committed to providing reasonable accommodations to qualified individuals with disabilities and to applicants requiring accommodations during the hiring process, consistent with applicable law. If you require an accommodation, please let us know.

Use of Artificial Intelligence in Hiring

Dexterity may use artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as reviewing application materials, organizing candidate information, or identifying potential inconsistencies based on available information. These tools support our recruiting team but do not replace human judgment. All employment decisions are made by qualified individuals based on the overall qualifications of each candidate.