Marketing Analytics & Insights Analyst

JeffreyM Consulting, LLC.; United States; Remote; USD 55,000 - 58,000; Part time

Benefits offered by this job

Employer contributions toward medical

Vision insurance (opt-in)

401(k)

Paid time off

Life Insurance

Disability Insurance

AD&D coverage

Short-term Disability

Cancer/Critical Illness coverage

Pet insurance (opt-in)

Job summary

JeffreyM Consulting, LLC is seeking a Marketing Analytics & Insights Analyst for a remote contract through Apr 30, 2027, with potential extension. The role centers on converting marketing data into actionable insights to inform demand generation, pipeline performance, segmentation, and investment decisions.

You will own end-to-end analytics initiatives, design scalable measurement frameworks, and deliver executive-ready insights.

Qualifications

• Bachelor's degree in a related field required.
• 8-10 years of experience in marketing analytics or BI.
• Advanced proficiency in SQL, Excel, BI tools (Tableau, SAC).
• Experience building predictive, forecasting, or propensity models.
• Strong knowledge of marketing measurement, attribution, and funnel analytics.
• Familiarity with CRM data structures (leads, contacts, accounts).
• Experience with AI-enabled analytics for reporting and insights.
• Excellent communication and storytelling for executive audiences.
• Proven ability to influence stakeholders and drive alignment.
• Comfort working across global teams and time zones.

Responsibilities

• Collaborate with marketing stakeholders to define measurement strategies and translate requirements into scalable analytics solutions.
• Identify gaps toward monthly, quarterly, and annual goals; flag risks and opportunities.
• Design and enhance reporting frameworks, dashboards, and analytical models for growth planning and pipeline management.
• Lead cross-channel performance analysis and attribution to optimize ROI.
• Generate actionable insights to improve engagement, conversion, and channel efficiency.
• Translate analyses into executive-ready narratives with clear visuals and reports.
• Establish KPI definitions and documentation for reporting consistency.
• Partner with Marketing Intelligence, Strategy, Tech, and Automation to improve data quality and methodologies.
• Engage with regional and global marketing leads in reviews and planning sessions.
• Gather stakeholder feedback and drive solutions to improve operational effectiveness.

Skills

SQL

Excel

Tableau

SAP Analytics Cloud

Marketing analytics

Data storytelling

CRM data

Forecasting models

Cross-functional collaboration

Education

Bachelor's degree

Tools

Tableau

SAP Analytics Cloud

Job description

** This is a remote contract position that goes through April 30th, 2027 with potential to extend. **

Our client is seeking a Marketing Analytics & Insights Analyst to help build a predictable, efficient, and scalable growth engine. This role is responsible for transforming marketing data into actionable insights that drive smarter decisions across demand generation, pipeline performance, segmentation, customer engagement, and marketing investment.

As a key partner to marketing leadership, you will own complex analytical initiatives end-to-end, design scalable measurement frameworks, and deliver insights that improve marketing performance and business outcomes. Success in this role requires a blend of analytical rigor, business acumen, and storytelling skills, with the ability to translate complex data into clear recommendations that influence strategy and execution.

Our team fosters a culture of curiosity, continuous learning, collaboration, and accountability. We invest in developing our people and empowering marketers with the insights, tools, and knowledge needed to accelerate business growth.

Expectations & Tasks

• Collaborate with marketing stakeholders to business objectives, define measurement strategies, and translate requirements into scalable analytics solutions.
• Identify progress or gaps to monthly, quarterly goals and annual goals, proactively identifying risks, opportunities, and key drivers impacting performance.
• Design, develop, and continuously enhance reporting frameworks, dashboards, and analytical models to support growth planning, forecasting, funnel optimization, and pipeline management.
• Lead cross-channel performance analysis and attribution initiatives to evaluate marketing effectiveness, optimize investment decisions, and improve ROI.
• Generate actionable insights and recommendations that improve customer engagement, buying experiences, conversion rates, and channel efficiency.
• Translate complex analyses into compelling executive-ready narratives through effective data visualization, reporting, and storytelling.
• Establish and maintain KPI definitions, measurement standards, and documentation to ensure consistency and trust in reporting.
• Partner with Marketing Intelligence, Strategy, Technology, and Automation teams to improve data quality, segmentation, reporting capabilities, and measurement methodologies.
• Influence business decisions through regular engagement with regional and global marketing leaders, including participation in business reviews and planning processes.
• Gather stakeholder feedback, identify gaps or opportunities, and recommend solutions that improve operational effectiveness and business outcomes.
• Support alignment and enablement across global and regional marketing teams to drive consistency in reporting and analytics practices.

• Bachelor's degree and 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field.
• Ability to think in the abstract and understand the intricacies of a complexsystem and proficientlydemonstrateabilityto work with multiple and large datasets.
• Advanced proficiency in SQL, Excel, Tableau, SAP Analytics Cloud, or similar business intelligence and analytics platforms.
• Experience developing predictive, forecasting, optimization, or propensity models to support marketing and business growth objectives.
• Strong understanding of marketing performance measurement, demand generation, pipeline management, attribution methodologies, and funnel analytics.
• Deep familiarity with CRM and marketing data structures, including leads, contacts, accounts, opportunities, and campaign data.
• Experience leveraging AI-enabled analytics capabilities to enhance reporting, insight generation, and decision-making while ensuring responsible and effective use.
• Exceptional communication and storytelling skills, with the ability to simplify complex concepts for both technical and non-technical audiences. Executive presentation experience preferred.
• Demonstrated success influencing stakeholders and driving alignment across cross-functional teams.
• Strong project management and prioritization skills, with the ability to manage multiple initiatives and deliver results in a fast-paced environment.
• Naturally curious, proactive, and committed to staying current on emerging analytics technologies, marketing trends, and industry best practices.
• Proven ownership mindset with a strong bias toward action, continuous improvement, and measurable business impact.
• Flexibility to collaborate across global teams and time zones, including engagement with colleagues in the EMEA and APJ regions.

Compensation Range:$40-42/hr

** This pay range is Client-specific for the opening advertised. The identity of the Client will be disclosed if you are selected to move forward in the hiring process. **

Benefits:

• Employer contributions toward the cost of employee-only medical and dental premiums
• Vision - opt-in available
• 401k
• PTO
• Life Insurance, Disability Insurance, AD&D coverage
• Short-term Disability, Accident, Cancer/Critical Illness, Pet insurance - opt in available