Marketing Program Manager

Socket.dev

South Jordan (UT)

Hybrid

USD 90,000 - 130,000

Full time

11 days ago

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Benefits offered by this job

Health insurance

401(k) with company match

Paid time off and holidays

Hybrid and remote work opportunities

Career growth and development

Job summary

AdvancedMD is seeking a Go-to-Market Program Manager to translate the product roadmap into timely market launches. You will orchestrate end‑to‑end launch activities across Product, Marketing, Sales, CS, and Enablement, establishing rhythms and governance for ongoing readiness.

You will partner with Product Marketing and Product Management to shape milestones, enablement, and customer communication. This hybrid role offers growth in a newly established PMM function with significant latitude.

Qualifications

3–5+ years of program or launch management experience in a B2B SaaS company.
Proven ability to coordinate cross‑functional teams and manage multiple workstreams.
Hands-on experience with workflow tooling and process design from scratch.

Responsibilities

Own the master launch calendar and program plan across all product launches.
Lead cross‑functional launch readiness with Product, Marketing, Sales, CS, and Enablement.
Define GTM channel alignment and milestone governance for Beta/GA milestones.

Skills

Program management

GTM operations

Launch management

Cross-functional leadership

Healthcare SaaS

Education

BA/BS required

MBA preferred

Tools

Monday.com

Asana

Jira

Job description

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Role Summary

Are you the person who can turn a roadmap into a launch that actually fires on time? We're looking for a Go-to-Market Program Manager to own the operating cadence that translates AdvancedMD's product roadmap into successful market launches. In this role, you'll manage end-to-end launch orchestration across every product launch; coordinating dependencies, timelines, and deliverables across Product, Marketing, Sales, Customer Success, and Enablement so that each launch fires with the right cross‑functional readiness. This is a foundational hire for a newly built Product Marketing function, with significant latitude to shape process, tooling, and cadence from the ground up.

If you're a process-builder who thrives on bringing order to cross-functional complexity, and you're energized by building the operating rhythm that a growing function doesn't yet have — we'd love to meet you.

Essential Job Duties:

Launch Program Management (Core Mandate):

Own the master launch calendar and program plan across all launches, regardless of size or complexity
Run the weekly (or launch‑cadence‑appropriate) cross‑functional sync for each active launch: prepare materials, facilitate the meeting, capture decisions and action items, and distribute follow‑ups
Track dependencies and gate criteria across workstreams (Product, PMM, Sales Enablement, CS, Marketing) and proactively surface risks before they become blockers
Maintain the tiered launch framework (Tier 0–3) and associated templates, ensuring the right level of process rigor is applied to each launch based on revenue threshold and timeline
Serve as the operational owner of the launch tooling stack (e.g., Monday.com), keeping launch status, timelines, and materials current and visible to stakeholders
Produce clear, concise launch status reporting for leadership — translating cross‑functional detail into an executive‑ready view

Go‑to‑Market Channel Orchestration:

Partner with GTM channel owners (Sales, Sales Enablement, Marketing, Partner/Channel where applicable) to define what needs to happen, by whom, and by when for each launch
Sequence channel‑specific deliverables (enablement assets, sales plays, campaign timing, training) against the master launch timeline so nothing fires out of order
Identify and resolve scheduling conflicts or resourcing gaps across channels before they impact launch timing

Beta / EA / GA Governance (Growth Mandate):

Formalize a structured, GTM‑inclusive Beta / EA / GA review process at AdvancedMD, in partnership with the Product & Tech Operations team — ensuring enablement and go‑to‑market readiness are part of the milestone conversation
Convene the right stakeholders — Product, Engineering, Enablement, and GTM — at each milestone checkpoint so readiness is assessed across technical, enablement, and go‑to‑market dimensions
Own the cadence and documentation for milestone reviews: clear entry/exit criteria for Beta, EA, and GA, who signs off, and what "ready" means from each function's perspective
Partner with the Product & Tech Operations program management function on the technical/product side of milestone tracking, while owning end‑to‑end accountability for the enablement and GTM readiness lens
Partner with the Head of Product Marketing on customer‑facing roadmap visibility, helping translate what's coming and when into a format appropriate for external and field‑facing communication
This mandate is expected to build over the role's first 90–180 days as the Program Manager establishes cross‑functional credibility and relationships; it is a partnership and process‑design responsibility, not a unilateral gatekeeping one

What You'll Need to Get the Job Done

BA/BS required, MBA preferred
3–5+ years of experience in program/project management, GTM operations, or launch management within a B2B SaaS company
Demonstrated ability to manage multiple concurrent workstreams and cross‑functional stakeholders without formal authority over them
Strong executive communication skills — able to distill complex, multi‑team status into a clear, concise summary for leadership
Hands‑on experience with program/project management tooling (e.g., Monday.com, Asana, Jira) and comfort building and maintaining process infrastructure from scratch
A process‑builder mindset: comfortable operating in a function that is still being defined, and taking ownership of designing the process rather than waiting for it to be handed down
Excellent organizational skills and high attention to detail, with the judgment to know when to elevate versus resolve independently

What Will Make us LOVE You

Experience in healthcare technology, EHR, or another regulated-industry SaaS environment
Prior exposure to product launch, release management, or beta/GA milestone processes
Experience partnering directly with Product Marketing and/or Product Management functions
Comfortable with ambiguity — sees big, undefined problems and builds structured plans to answer the open questions, rather than being intimidated by them
Insight‑driven — translates research and insights into thoughtful go‑to‑market plans that deliver real business results
Range — equally at home shaping a business case for the executive team as fine‑tuning the specific language that shows up in front of a customer, and knows which register a given moment calls for
Organized — strong project management skills, able to manage multiple projects simultaneously as the hub of the wheel keeping things on track

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

Be Intentional – We act with clarity, focus, and purpose in everything we do.
Urgency with Purpose – We move fast on what matters and deliver meaningful results.
Respect Always – We lead with integrity, value every voice, and build each other up.
Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.

About AdvancedMD

AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value‑based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.

Work Environment

Hybrid office arrangement in the South Jordan, Utah office location. In Office training, with opportunity to work up to a flexible hybrid format. Remote work is contingent upon individual role, team structure and alignment to role KPIs.

What We Offer