Principal Market Development

AT&T; Dallas (TX); On-site; USD 141,000 - 237,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave

Adoption Reimbursement

Disability Benefits

Life and Accidental Death Insurance

Supplemental benefit programs

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts on AT&T products

Job summary

AT&T is seeking a strategic leader to drive market development, pricing strategy, and offer design across multiple products.

You will lead cross-functional teams, manage end-to-end programs from ideation to launch, and optimize pricing-led initiatives while delivering measurable growth across channels and segments.

Qualifications

• 7+ years of experience in strategy, pricing, product management, or market development.
• Deep expertise in pricing, offer strategy, and promotional design.
• Cross-functional leadership driving market execution.
• Strong financial and analytical capability, and ability to translate insights into actionable strategies.

Responsibilities

• Lead end-to-end program management for strategic initiatives—from ideation through launch and performance tracking.
• Own offer lifecycle management, including launch planning, performance monitoring, and optimization.
• Drive cross-functional alignment across Pricing, Marketing, Finance, Product, and Operations teams.
• Define and evolve acquisition strategies to drive subscriber growth across key channels and segments.
• Design and implement retention strategies to reduce churn and expand customer value through cross-sell, upsell, and convergence.
• Leverage competitive intelligence and market dynamics to continuously refine offer positioning.
• Ensure tight alignment with Marketing on campaign strategy, messaging, and investment prioritization.
• Assess and optimize customer experience impact of pricing and offer decisions, balancing growth with simplicity and transparency.
• Partner cross-functionally to deliver consistent, differentiated customer value propositions.
• Partner with GTM and channel teams to ensure offers are optimized for channel performance (Retail, Digital, IHX, Call Centers).
• Design and implement channel-specific incentives to drive adoption, attach rates, and execution quality.
• Ensure channel readiness and enablement for all offer launches.
• Recognized expert in market development, pricing strategy, and offer design within a complex, multi-product environment.

Skills

Strategy development

Pricing

Product management

Market development

Cross-functional leadership

Financial analysis

Education

Bachelor’s degree

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Key Roles and Responsibilities

Program Leadership & Execution

• Lead end-to-end program management for strategic initiatives—from ideation through launch and performance tracking.
• Own offer lifecycle management, including launch planning, performance monitoring, and optimization.
• Drive cross-functional alignment across Pricing, Marketing, Finance, Product, and Operations teams.

Acquisition & Retention Strategy Development

• Define and evolve acquisition strategies to drive subscriber growth across key channels and segments.
• Design and implement retention strategies to reduce churn and expand customer value through cross-sell, upsell, and convergence.
• Leverage competitive intelligence and market dynamics to continuously refine offer positioning.

Marketing Alignment & Customer Experience (CX) Impact

• Ensure tight alignment with Marketing on campaign strategy, messaging, and investment prioritization.
• Assess and optimize customer experience impact of pricing and offer decisions, balancing growth with simplicity and transparency.
• Partner cross-functionally to deliver consistent, differentiated customer value propositions.

Channel Strategy & Execution Support

• Partner with GTM and channel teams to ensure offers are optimized for channel performance (Retail, Digital, IHX, Call Centers).
• Design and implement channel-specific incentives to drive adoption, attach rates, and execution quality.
• Ensure channel readiness and enablement for all offer launches.

Job Contribution

• Recognized expert in market development, pricing strategy, and offer design within a complex, multi-product environment.
• Applies deep business acumen and analytical rigor to solve high-impact problems and drive measurable growth.
• Leads critical initiatives with minimal oversight, influencing senior leadership decisions and shaping enterprise strategy.
• Serves as a mentor and thought leader, elevating team capability in pricing, offer strategy, and market execution.

Supervisor

• No

Education

• Bachelor’s degree required (Business, Economics, Finance, or related field preferred)

Experience

• 7+ years of experience in strategy, pricing,
• product management, or market development
• Deep expertise in pricing, offer strategy, and promotional design.
• Cross-functional leadership driving market execution.
• Strong financial and analytical capability, and ability to translate insights into actionable strategies

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

Contact with Customers/Candidates/Clients

Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)

Handling/Proximity to Sensitive Information

Our Principal Market Development jobs earn between $141,300.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers.

Joining Our Team Comes With Amazing Perks And Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours

40

Time Type

Regular

Location:

Atlanta, Georgia, Dallas, Texas, El Segundo, California

Salary Range

$141,300.00 - $237,400.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.