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AT&T is seeking an experienced marketing leader to identify, develop, and execute data-driven strategies to drive brand awareness, engagement, and revenue growth.
You will plan campaigns, manage cross-functional initiatives, and analyze performance while coordinating budgets and long-term plans with senior leadership. This role emphasizes strategic autonomy and mentorship across teams.
Identify, develop, and execute data-driven marketing strategies, programs and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth.
Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact and promote customer awareness through marketing communication projects.
Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.
An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
No
Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Contact with Customers/Candidates/Clients
Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
Handling/Proximity to Sensitive Information
Our Lead Marketing Management jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
40
Regular
Las Vegas, Nevada, Tustin, California, USA:AZ:Mesa / 1231 W University Dr - Co:1231 W University Dr
$128,400.00 - $215,800.00
AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. to learn more or request an application accommodation here.