Principal Graphics & Visual Designer: Product Identity

Dell Technologies; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Dell Technologies in Austin, TX, is seeking a Principal Graphics and Visual Designer to lead visual design across products and packaging, shaping memorable customer experiences.

The role emphasizes graphic design, visual storytelling, and brand expression, with collaboration across Industrial Design, Packaging, Brand, Software, Marketing, and external partners.

You will translate design trends into future product experiences and develop a cohesive visual language for a product family.

Qualifications

• Strong graphic design expertise and a deep understanding of visual identity systems.
• Proficiency in creating compelling renderings and 3D visuals for product experiences.
• Ability to translate trends into future product experiences and design language.

Responsibilities

• Lead development of visual design solutions across products and packaging.
• Collaborate with Industrial Design, Packaging Engineers, CMF, Brand, Software, Marketing, and external partners.
• Drive cohesive visual language and storytelling across product families.

Skills

Graphic design

3D visualization

Visual storytelling

Brand expression

Product aesthetics

Job description

Dell Technologies in Austin, TX, is seeking a Principal Graphics and Visual Designer to lead visual design across products and packaging, shaping memorable customer experiences.

The role emphasizes graphic design, visual storytelling, and brand expression, with collaboration across Industrial Design, Packaging, Brand, Software, Marketing, and external partners.

You will translate design trends into future product experiences and develop a cohesive visual language for a product family.