Graphic Designer - Packaging

Confidential Careers; United States; On-site; USD 85,000 - 135,000; Full time

Job summary

Confidential Careers is seeking a Packaging Graphic Designer to lead brand-right packaging across a broad portfolio. You will shape packaging systems, collaborate with marketing and product teams, and ensure consistency with established brand standards.

The role emphasizes consumer-focused design, strong typography, and the ability to elevate brand storytelling across retail and ecommerce channels.

Qualifications

• Bachelor's degree in Graphic Design or related field.
• 7+ years of experience in graphic design, packaging design, or integrated creative roles.
• Strong portfolio demonstrating packaging and consumer-facing creative work.
• Experience in CPG, food and beverage, home goods, personal care, or related consumer categories.
• Experience supporting brand refreshes and brand transformation, specifically packaging system design.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Strong understanding of visual hierarchy, typography, photo art direction, and brand storytelling.

Responsibilities

• Design and execute brand-right packaging systems across a portfolio of brands and categories.
• Collaborate with marketing, product, and creative teams to align design solutions with business objectives.
• Apply consumer-focused design principles to improve engagement and conversion.
• Maintain packaging system consistency across design projects, leveraging established brand standards.
• Stay current on ecommerce, digital merchandising, and consumer design trends.
• Iterate quickly on feedback while maintaining a high standard of visual quality and accuracy.

Skills

Brand design

Packaging systems

Visual storytelling

Project management

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Suite

Job description

A leading consumer products organization is seeking a Packaging Graphic Designer to create compelling brand design across a robust and dynamic portfolio of brands.

This role requires packaging expertise, with an understanding of packaging system design, including brands that span multiple categories, brands that have a great depth of assortment, and brands that have packaging in many formats, such as cards, boxes, and hangtags.

The portfolio of brands, and the design studio, is entering an exciting phase of transformation, and this designer will play a key role in helping shape both brand expression and team culture.

Responsibilities

• Design and execute brand-right packaging systems across a portfolio of brands and categories.
• Collaborate closely with marketing, product, and creative teams to align design solutions with business objectives.
• Apply consumer-focused design principles and best practices to improve engagement and conversion.
• Maintain packaging system consistency across design projects, leveraging established brand standards.
• Stay current on ecommerce, digital merchandising, and consumer design trends.
• Iterate quickly on feedback while maintaining a high standard of visual quality and accuracy.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related discipline.
• 7+ years of experience in graphic design, packaging design, digital design, or integrated creative roles.
• Strong portfolio demonstrating packaging and consumer-facing creative work.
• Experience within CPG, food and beverage, home goods, personal care, household products, or related consumer categories.
• Experience supporting brand refreshes and brand transformation, specifically applied to packaging system design.
• Expertise in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects.
• Strong understanding of visual hierarchy, typography, photo art direction, and brand storytelling.
• Experience creating packaging and other consumer-facing creative assets for products sold through retail and ecommerce channels.
• Strong project management, organizational, and communication skills.

Preferred Qualifications

• Experience designing for Amazon, Walmart, Target, or other major retail marketplaces.
• Motion graphics and animation experience.
• Familiarity with AI-powered creative tools and emerging design technologies.