Principal Graphics and Visual Designer

Dell Technologies; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Dell Technologies in Austin, TX, is seeking a Principal Graphics and Visual Designer to lead visual design across products and packaging, shaping memorable customer experiences.

The role emphasizes graphic design, visual storytelling, and brand expression, with collaboration across Industrial Design, Packaging, Brand, Software, Marketing, and external partners.

You will translate design trends into future product experiences and develop a cohesive visual language for a product family.

Qualifications

• Strong graphic design expertise and a deep understanding of visual identity systems.
• Proficiency in creating compelling renderings and 3D visuals for product experiences.
• Ability to translate trends into future product experiences and design language.

Responsibilities

• Lead development of visual design solutions across products and packaging.
• Collaborate with Industrial Design, Packaging Engineers, CMF, Brand, Software, Marketing, and external partners.
• Drive cohesive visual language and storytelling across product families.

Skills

Graphic design

3D visualization

Visual storytelling

Brand expression

Product aesthetics

Job description

We're continually raising the bar in Visual Design. Our team delivers globally aligned, best-in-class solutions that elevate customer experiences through compelling visual communication, brand expression, product graphics, and innovation. We undertake research, concept development, validation, stakeholder alignment, and executive engagement to create design solutions that balance aesthetics, functionality, manufacturability, and business impact.

Join us to do the best work of your career and make a profound social impact as a Principal Graphics and Visual Designer on our Experience Design Group in Austin, Texas.

What You'll Achieve

As a Principal Graphics and Visual Designer, you will lead the development of visual design solutions across products, packaging. This role is primarily focused on graphic design, visual storytelling, brand expression, and product visual identity. You will collaborate closely with Industrial Designers, Packaging Engineers, CMF teams, Brand, Software, Marketing, and external partners to create cohesive, meaningful, and impactful customer experiences.

The ideal candidate combines exceptional graphic design expertise with a deep understanding of product aesthetics, visual identity systems, and 3D visualization. You should be equally comfortable creating a product logo, developing a visual language for a product family, generating compelling renderings, and translating design trends into future product experiences.