Principal Graphics and Visual Designer

Dell GmbH; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Dell GmbH in Austin, TX is seeking a Principal Graphics and Visual Designer to lead the development of visual design solutions across products and packaging, focusing on graphic design, visual storytelling, brand expression, and product identity.

You will partner with Industrial Designers, Packaging Engineers, CMF, Brand, Software, Marketing, and external partners to create cohesive customer experiences that balance aesthetics with manufacturability and business impact.

Qualifications

• Lead visual design across products and packaging.
• Expertise in graphic design, storytelling, and brand expression.
• Strong collaboration with cross-functional teams.

Responsibilities

• Lead the creation of cohesive visual identities for product families.
• Develop renderings and visual language across product lines.
• Collaborate with designers, engineers, and marketing to align design with business goals.

Skills

Graphic design

Visual storytelling

Brand expression

3D visualization

Cross-functional collaboration

Job description

We\'re continually raising the bar in Visual Design. Our team delivers globally aligned, best-in-class solutions that elevate customer experiences through compelling visual communication, brand expression, product graphics, and innovation. We undertake research, concept development, validation, stakeholder alignment, and executive engagement to create design solutions that balance aesthetics, functionality, manufacturability, and business impact.

Join us to do the best work of your career and make a profound social impact as a Principal Graphics and Visual Designer on our Experience Design Group in Austin, Texas.

What You\'ll Achieve

As a Principal Graphics and Visual Designer, you will lead the development of visual design solutions across products, packaging. This role is primarily focused on graphic design, visual storytelling, brand expression, and product visual identity. You will collaborate closely with Industrial Designers, Packaging Engineers, CMF teams, Brand, Software, Marketing, and external partners to create cohesive, meaningful, and impactful customer experiences.

The ideal candidate combines exceptional graphic design expertise with a deep understanding of product aesthetics, visual identity systems, and 3D visualization. You should be equally comfortable creating a product logo, developing a visual language for a product family, generating compelling renderings, and translating design trends into future product experiences.