Principal Experience Designer: Design Systems & Visual Strategy

We Work Remotely; United States; Remote; USD 190,000 - 315,000; Full time

Benefits offered by this job

Discretionary annual bonus

Restricted Stock Units (RSU)

401(k) match

Comprehensive employee benefits

Job summary

Workiva is seeking a Principal Experience Designer to shape Unify, our enterprise design system. You’ll dedicate most of your time to leading visual design direction, token architecture, and reference designs that empower teams to build consistent experiences.

In addition, you’ll contribute high-visibility visual work for conferences, marketing partnerships, and executive audiences. Expect collaboration across design, product, and engineering, with a focus on AI-assisted design capabilities.

Qualifications

• 10+ years of experience in product design, visual design, UX, or related fields for platform/enterprise products.
• Bachelor’s degree in Design, HCI, or a related field (or 8 years with a Master’s; or a PhD with 6 years).

Responsibilities

• Define and evolve Unify’s visual language across typography, color, spacing, iconography, motion, and brand expression.
• Partner with components, patterns, and templates teams to ensure visual design is applied consistently and intentionally.
• Collaborate with product design, product management and engineering to translate system decisions to production.
• Maintain scalable, semantic token architecture supporting consistency across products over time.
• Create and maintain reference designs and full-screen examples showing how Unify should be applied in real product experiences.
• Own visual usage guidance and documentation for designers, engineers, and AI workflows.
• Lead visual design for high-stakes moments: conferences, presentations, and partnerships.
• Coach designers and influence cross-functional partners with strong visual storytelling.

Skills

Visual design

Systems thinking

Design systems

Leadership

Cross-functional collaboration

Education

Bachelor’s degree in Design/HCI or related field

8 years experience with Master’s or PhD with 6 years

Tools

AI-assisted prototyping tools

Design tokens

Job description

Workiva is seeking a Principal Experience Designer to shape Unify, our enterprise design system. You’ll dedicate most of your time to leading visual design direction, token architecture, and reference designs that empower teams to build consistent experiences.

In addition, you’ll contribute high-visibility visual work for conferences, marketing partnerships, and executive audiences. Expect collaboration across design, product, and engineering, with a focus on AI-assisted design capabilities.