Principal Experience Designer, Design Systems & AI

Design Better; United States; Remote; USD 190,000 - 315,000; Full time

Benefits offered by this job

Discretionary annual bonus

Restricted Stock Units

401(k) match and comprehensive health/

Comprehensive employee benefits

Job summary

Workiva is seeking a Principal Experience Designer to shape Unify, our enterprise design system, and guide its visual language across the platform. The role blends system-level leadership with hands-on high-visibility work for conferences, marketing partnerships, and executive audiences.

You will mentor designers, collaborate with product and engineering, and advance AI-assisted design and prototyping workflows within a scalable token framework.

Qualifications

• 10+ years in product/visual design for enterprise products
• Bachelor's degree in Design or HCI, or 8 years with Master's, or PhD with 6 years
• Portfolio demonstrating exceptional visual craft
• Experience with AI-assisted design or prototyping workflows
• Experience defining/evolving a design system's visual language, tokens, components, docs
• Ability to present to senior leaders and influence stakeholders
• Experience partnering with engineers and balancing design intent with system health

Responsibilities

• Define and evolve Unify's visual language (typography, color, spacing, iconography, motion)
• Ensure visual consistency across components, patterns, and templates
• Collaborate with product design, PM and engineering to translate system decisions into production
• Maintain token architecture supporting consistent experiences
• Create reference designs and real-world usage examples
• Own visual usage guidance and documentation for designers, engineers, and AI workflows
• Lead visual design for high-stakes moments (conferences, executive presentations, partnerships)
• Coach designers and influence cross-functional partners with clear principles and storytelling

Skills

10+ years exp

Portfolio demonstrated</wbr> visual

AI-assisted design

Systemic design

Education

Bachelor's degree in Design or HCI

Tools

AI-assisted design

Job description

Workiva is seeking a Principal Experience Designer to shape Unify, our enterprise design system, and guide its visual language across the platform. The role blends system-level leadership with hands-on high-visibility work for conferences, marketing partnerships, and executive audiences.

You will mentor designers, collaborate with product and engineering, and advance AI-assisted design and prototyping workflows within a scalable token framework.