Principal Engineer – Product Marketing

Jobtailor; Arizona; On-site; USD 120,000 - 180,000; Full time

Job summary

Microchip Technology in the United States is seeking a senior marketing leader to own the product line strategy for its Secure Computing Group. You will drive long-term roadmaps with engineering teams and translate customer needs into strategic investments across the security portfolio.

You will partner with Product Management, Systems Engineering, and Architecture to accelerate design wins, manage lifecycle, and plan launches.

Qualifications

• Bachelor's degree in electrical/computer engineering, computer science, or related field.
• 10+ years in semiconductor product marketing, management, or related roles.
• Strong knowledge of hardware security, cryptographic principles, Root of Trust, and secure embedded systems.
• Experience driving design wins and managing strategic customer relationships.
• Understanding of go-to-market processes and product lifecycle management.

Responsibilities

• Lead product line strategy, customer engagement, and growth initiatives across security portfolio.
• Drive roadmaps with Product Management, System Engineering, and Architecture teams.
• Translate market needs into product investments and business cases.
• Develop pricing strategies and competitive positioning frameworks.
• Present roadmaps and value propositions to customers and executives.
• Build account-based growth plans with regional sales and field teams.
• Collaborate with worldwide organizations and industry bodies.

Skills

Semiconductor marketing

Hardware security

Strategic growth

Strategic accounts

Cross-functional collaboration

Executive communication

Influencing skills

Presentation skills

Education

Bachelor's in Electrical Engineering

Bachelor's in Computer Engineering

Bachelor's in Computer Science

Master's in Engineering

Master's in Computer Science

Master's in Business Administration

Tools

Secure Elements

Root of Trust

Firmware Development

Security Toolchains

Job description

• Lead product line strategy, customer engagement, and business growth initiatives across Microchip's Secure Computing Group security portfolio


• Drive product line strategies and long-term roadmaps with Product Management, System Engineering, and Architecture teams


• Translate customer requirements, market trends, and competitive intelligence into product and technology investments


• Contribute to portfolio planning and end-market growth strategies


• Participate in product positioning, lifecycle management, and launch planning


• Develop and execute business growth strategies across strategic customers, target verticals, and emerging markets


• Identify, qualify, and accelerate high-value design-win opportunities


• Build account-based growth plans with regional sales and field applications teams


• Drive adoption of Microchip security solutions within Tier-1 customers and strategic accounts


• Support revenue forecasting and business planning


• Establish relationships with customer engineering teams, technical leaders, architects, and executives


• Present security technologies, product roadmaps, and value propositions to customers and internal audiences


• Serve as a technical liaison between customers and factory engineering teams


• Conduct market analysis, competitive benchmarking, and industry assessments


• Develop pricing strategies, business cases, and competitive positioning frameworks


• Monitor industry trends, standards, cryptographic technologies, and security requirements


• Provide voice-of-customer feedback to influence product decisions and investments


• Create customer presentations, training materials, technical collateral, white papers, and marketing content


• Develop RFQ responses and customer proposals


• Support sales teams in opportunity reviews, design-win strategies, and account planning


• Train field sales and applications teams on product capabilities and competitive positioning


• Represent Microchip within industry organizations, standards bodies, and consortiums


• Collaborate with Product Management, Engineering, Applications, Corporate Marketing, and Sales organizations worldwide


• Influence cross-functional teams and champion customer requirements

Requirements

• Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field


• 10+ years of experience in semiconductor product marketing, product management, business development, field applications, technical sales, or related customer-facing technical roles


• Strong knowledge of hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, and secure embedded systems


• Proven experience developing and executing business growth strategies and driving design wins


• Experience building and managing strategic customer relationships


• Strong understanding of semiconductor business models, product lifecycle management, and go-to-market processes


• Excellent written, verbal, presentation, and executive-level communication skills


• Ability to influence customers, internal stakeholders, and industry organizations


• Demonstrated success operating within cross-functional and global teams


• Master's degree in Engineering, Computer Science, or Business Administration preferred


• Experience with client computing, data center, server, storage, automotive, industrial, or IoT markets preferred


• Experience with secure boot, firmware authentication, device identity, key management, and platform security architectures preferred


• Familiarity with embedded hardware and software development environments preferred


• Experience participating in industry standards organizations or consortiums preferred


• Background in strategic account management or account-based marketing/business development preferred

Core Competencies

Demonstrates expertise in semiconductor product marketing and business development, with a strong focus on hardware security, cryptographic technologies, and strategic customer engagement. Proven ability to develop and execute business growth strategies while effectively communicating with technical and executive stakeholders.

Highest-signal resume keywords

• Semiconductor Product Marketing


• Hardware Security Knowledge


• Business Growth Strategy Development


• Strategic Customer Relationship Management


• Cross-Functional Team Collaboration

ATS Optimization Keywords

Hard Skills

• Cryptographic Principles


• Root of Trust Technologies


• Secure Elements


• Embedded Controllers


• Secure Embedded Systems


• Product Lifecycle Management


• Go-To-Market Processes


• Secure Boot


• Firmware Authentication


• Key Management

Soft Skills

• Excellent Communication Skills


• Influencing Skills


• Presentation Skills


• Team Collaboration


• Customer Engagement

Certifications & Qualifications

• Bachelor's Degree in Electrical Engineering


• Bachelor's Degree in Computer Engineering


• Bachelor's Degree in Computer Science


• Master's Degree in Engineering


• Master's Degree in Computer Science


• Master's Degree in Business Administration

Industry Keywords

• Semiconductor Business Models


• Client Computing


• Data Center


• Server


• Storage


• Automotive


• Industrial


• IoT Markets


• Industry Standards Organizations


• Account-Based Marketing