Principal Engineer-Marketing

Microchip Technology Inc.; Chandler (AZ); On-site; USD 150,000 - 210,000; Full time

Job summary

Microchip Technology Inc. seeks a Principal Engineer-Marketing to lead advanced semiconductor product strategy, market architecture, customer adoption, and lifecycle direction.

This role targets candidates with 10+ years in semiconductor product marketing, applications engineering, or related fields, with the ability to guide design-wins and roadmap decisions. The position collaborates across design, applications, sales, product, quality, operations, and finance, delivering differentiated

Qualifications

• Bachelor’s degree in a technical or business field with 10+ years in semiconductor product marketing, applications engineering, product management, or related roles.
• Experience translating market and customer needs into product requirements and roadmaps.
• Proven ability to lead cross-functional teams and deliver design-wins and lifecycle plans.

Responsibilities

• Define product, market, customer positioning, launch, and lifecycle strategy within an approved domain.
• Translate market needs into scalable product requirements and roadmaps.
• Architect evaluation, demonstration, validation, and customer-engagement approaches.
• Guide tradeoffs involving functionality, ecosystem, cost, and schedule.
• Lead cross-functional investigations and drive evidence-based closures.
• Establish technical standards and market intelligence within the domain.
• Influence decisions with decision-ready evidence and clear technical guidance.

Skills

Semiconductor marketing

Applications engineering

Product management

Technical marketing

Customer support

Market analysis

Product validation

Launch planning

Lifecycle planning

Education

Bachelor’s degree in Electrical/ Electronics/ Computer Engineering, Computer Science, Business or Marketing

Job description

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.

Job Description: Join the Aerospace & Defense team as a Principal Engineer-Marketing supporting advanced semiconductor product strategy, market architecture, customer adoption, design wins, positioning, launch, roadmap, and lifecycle direction. This role is best suited for candidates with 10 or more years of relevant experience in semiconductor product marketing, applications engineering, product management, technical marketing, customer support, or a closely related area.

In this role, you will define advanced product, market, customer, technical, and lifecycle approaches within an approved domain, partner with design, applications, sales, product, quality, operations, finance, communications, customers, and leadership teams, and help deliver differentiated products, credible technical value, customer adoption, and lifecycle performance.

Responsibilities

• Define product, market, application, customer, positioning, validation, launch, and lifecycle strategy within an approved product domain.
• Translate market, customer, technology, competitive, quality, supply, and business needs into scalable product requirements and roadmap recommendations.
• Architect advanced evaluation, demonstration, validation, technical-content, customer-engagement, and design-win approaches.
• Guide complex tradeoffs involving functionality, performance, ecosystem, customer value, differentiation, cost, supply, risk, investment, and schedule.
• Lead critical cross-functional customer and product investigations and drive evidence-based closure.
• Establish technical standards, product-claim evidence, review practices, market intelligence, and methodology improvements within the approved domain.
• Influence design, applications, sales, product, quality, operations, finance, communications, customer, and leadership decisions through decision-ready evidence.
• Provide principal-level technical guidance; organizational product strategy and final commercial authority require explicit approval.

Requirements/Qualifications

Minimum Qualifications

• Bachelor’s degree in Electrical Engineering, Electronics Engineering, Computer Engineering, Computer Science, Business, Marketing, or a related field with 10 or more years of relevant experience in semiconductor product marketing, applications engineering, product management, technical marketing, customer or field support, market analysis, product validation, launch, or closely related equivalent experience.
• Qualified candidates should demonstrate analytical thinking, product and market judgment, technical problem solving, customer orientation, data analysis, technical communication, cross-functional collaboration, quality focus, and the ability to work with complex semiconductor product, application, competitive, customer, business, and lifecycle information.
• Successful candidates are expected to demonstrate: Employment stability, reliability, and sustained accountability in prior roles.
• Effective teamwork and cross-functional collaboration.
• Integrity and accuracy in representing qualifications, experience, and credentials.

Preferred Qualifications

• Experience with semiconductor product marketing, applications engineering, product management, technical marketing, customer support, or design-win activity.
• Experience with market and competitive analysis, product positioning, pricing inputs, forecasts, business cases, technical collateral, demonstrations, evaluation platforms, or product launches.
• Experience translating customer and market needs into product requirements, validation plans, roadmaps, or lifecycle actions.
• Master’s degree in Electrical Engineering, Electronics Engineering, Computer Engineering, Computer Science, Business, Marketing, or a related field.

Travel Time and Physical Requirements

• Travel Time: 0% - 25%.
• Physical Attributes: Hearing, Seeing, Talking, Works Alone, Works Around Others.
• Physical Requirements: 80% sitting, 10% standing, 10% walking, 100% inside.

100% inside Microchip Technology Inc is an equal opportunity/affirmative action employer.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.