Principal Enablement Architect

Workday; Illinois; Hybrid; USD 150,000 - 210,000; Full time

Job summary

Workday is seeking a Principal Enablement Architect to drive revenue enablement across skill, process, tool, and leadership development. The role blends strategic thought leadership with hands-on program design and AI-enabled solutions to transform performance and revenue impact.

The ideal candidate will lead complex, global enablement initiatives, collaborate with Revenue Operations and GTM leadership, and deliver high-impact experiences that drive behavioral change at scale.

Qualifications

• 12+ years of experience in enablement, performance consulting, or instructional design with a track record of behavioral and metric-driven change.
• 5+ years leading large, complex revenue enablement projects with global stakeholders in a tech-forward environment.
• 5+ years developing comprehensive enablement content such as sales playbooks, GTM strategies, process guides, methodology training, and leadership coaching frameworks.

Responsibilities

• Demonstrate technical learning agility to transform complex technical and commercial frameworks into actionable enablement programs.
• Lead design and development of strategic enablement solutions for a global audience across sales development, pre-sales, sales and customer success.
• Champion AI integration in enablement workflows to boost productivity, personalization, and scale across the revenue organization.
• Collaborate with senior leaders, Revenue Ops, Product Marketing and the enablement team to align best practices and guide instructional designers.
• Manage multiple large-scale enablement transformations with aggressive timelines and measurable outcomes.

Job description

About the Team

Workday's Global Customer Operations Enablement team translates GTM Strategy into high performance at scale.

About the Role

We are seeking a highly qualified Principal Enablement Architect. This isn't just a senior individual contributor role; it's a pivotal opportunity to drive how we transform our Revenue organization’s performance across skill, process, tool, and revenue leadership development efforts. This position offers a compelling blend of strategic thought leadership, hands-on enablement program design, and innovative technology integration to achieve unprecedented efficiency and revenue impact. If you're passionate about architecting holistic enablement strategies, integrating AI tools into performance workflows at scale, and thrive on directly contributing to high-impact behavioral change, then we want to hear from you!

Functional Enablement Strategy & Architecture (50%)

You will be one of our functional enablement architects driving our revenue enablement strategy. In this capacity, you will likely focus deeply on 1-2 major strategic projects at a time. These projects will span across one or more of our four key domains: skill development, process optimization, tool adoption, and revenue leadership development. You will evaluate, structure, and constantly evolve these targeted enablement programs to meet the dynamic needs of our diverse Sales Development, Pre-Sales, Sales, and Customer Success audiences. You will champion best-in-class, AI-powered enablement solutions and rapidly evolve our GTM strategies working alongside Revenue Operations and Go-to-Market leadership.

Expert Enablement Program Authoring and Management (50%)

While driving functional strategy within your project domains, you'll also apply your deep performance consulting and learning design expertise to build and deliver highly complex, strategic, and engaging enablement experiences. You will create and manage a portfolio of innovative online, blended, instructor-led and AI-powered solutions, demonstrating mastery of modern enablement platforms.

Responsibilities

• Technical Acuity & Functional Expertise: Demonstrate exceptional technical learning agility to rapidly ingest, analyze, and transform complex technical and commercial frameworks into actionable enablement programs. Thrive in a modern, AI-first enterprise technology ecosystem, seamlessly bridging the gap between deep technical capabilities and strategic revenue motions, while staying current with industry-leading sales methodologies, customer success frameworks, and leadership coaching motions.
• Lead Enablement Initiatives: Drive the design and development of complex and strategic enablement solutions for a global customer operations audience inclusive of field sales, customer success, and other supporting roles within your assigned project areas. Synthesize GTM strategies, product documentation, sales methodologies, process documentation, and tool workflows to design and execute on comprehensive playbooks, coaching guides, and training paths. Apply instructional design principles and adult learning theory to create innovative and impactful experiences that successfully drive behavioral change.
• Champion and Strategize AI Integration: Actively experiment and integrate AI tools into enablement workflows, coaching programs, and learning design to significantly boost productivity, personalization, efficiency, and scale across the revenue organization.
• Cross-Functional Collaboration: Collaborate extensively with senior business leaders, Revenue Operations, Product Marketing, and executive leadership. Partner with the broader Enablement team to align on best practices, and guide and coach instructional designers who spend their time building these experiences in a variety of modern authoring tools.
• Project Leadership & Quality Delivery: Independently manage several large-scale, high-priority enablement transformations at a time, ensuring adherence to aggressive timelines, measurable performance outcomes, and exceptional quality.

VISA Sponsorship is not available for this role

Basic Qualifications (Required)

• 12+ years of corporate experience in enablement, performance consulting, or instructional design, with a portfolio of high-quality, complex programs built to drive behavioral and metric-driven change
• 5+ years of experience leading large, complex revenue enablement projects with diverse global decision-makers and collaborators in a fast-paced, technology-first environment
• 5+ years of experience developing comprehensive enablement content, such as sales playbooks, go-to-market strategies, process guides, methodology training, and leadership coaching frameworks for diverse glo