Principal Content Strategist (Consumer Service)

Nintendo; Washington (District of Columbia); Hybrid; USD 114,000 - 205,000; Full time

Job summary

Nintendo of America is seeking a Content Strategist to enhance its content governance and workflows. The role requires a minimum of 8 years of experience, strong communication skills, and familiarity with CMS and project management tools. This hybrid position in Redmond, WA, offers a comprehensive salary range and benefits for a passionate individual looking to contribute to Nintendo's mission.

Qualifications

• Minimum of 8 years of related experience.
• Experience in video games industry is a plus.

Responsibilities

• Design and manage content strategy frameworks and workflows.
• Oversee content governance and ensure quality delivery across channels.
• Collaborate with stakeholders and provide mentorship to team members.

Skills

Communication

Problem-solving

Attention to detail

Workflow process improvement

Education

Undergraduate degree in related field

Tools

Content Management Systems (CMS)

Project Management Tools

Job description

About Nintendo of America : From the launch of the Nintendo Entertainment System more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin and Splatoon across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at https : / / www.nintendo.com / .

DESCRIPTION OF DUTIES :

• Designs, defines, and evolves content strategy frameworks and operational workflows to ensure content is structured, findable, reusable, adaptable across regions and languages, and aligned to business goals and customer needs.
• Acts as a strategic advisor to content creators and product teams, influencing how content supports broader business, product, and customer service goals.
• Oversees content governance, including content standards, workflows, and lifecycle policies to ensure consistent, timely, high-quality delivery across all channels.
• Owns, develops, and evolves structured content models, metadata standards, information architecture, and taxonomy strategies to enable modular authoring, support scalability, localization, and omnichannel delivery.
• Identifies and drives improvements to content performance through data analysis, customer feedback, usage trends, or process changes, and best practice research.
• Partners with stakeholders to shape how structured content is leveraged in AI applications, including content tagging, modular delivery, and machine-readability standards.
• Establishes KPIs and frameworks to track content effectiveness, governance adherence, and workflow health.
• Collaborates with UX and design systems teams to ensure content patterns align with digital standards, accessibility guidelines, and customer experience best practices.
• Collaborates with IT and CMS administrators content operations specialists, writers, and platform teams to inform and optimize tool / CMS requirements, publishing workflows, and future platform capabilities.
• Provides mentorship and guidance to other team members to support knowledge sharing and skill development across functions.

SUMMARY OF REQUIREMENTS :

• Minimum of eight (8) or more years of related experience.
• Strong communication and presentation skills.
• Strong problem-solving skills and attention to detail.
• Experience with workflow process improvement (identification and solutions).
• Experience with content management systems (CMS) and tools.
• Experience with project management tools a plus (Jira, Redmine).
• Video Games industry experience a plus.
• Undergraduate degree in a related field, or equivalent experience.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $114,000 - $205,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.

LI-Hybrid

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