Principal Content Strategist

TIAA; United States; Remote; USD 123,000 - 207,000; Full time

Job summary

TIAA is seeking a Content Strategist responsible for crafting streamlined digital experiences. This role emphasizes collaboration with design and development teams to produce effective content targeting both internal and external audiences, ensuring alignment with TIAA's mission. Candidates should possess substantial experience in content strategy and tools like Figma and Jira.

Benefits

Comprehensive Total Rewards package

Superior retirement program

Competitive health and wellness offerings

Qualifications

• 5+ years of content strategy and/or content management experience.
• Strong background in enterprise experience design and agile delivery.
• Innovative mindset with a strong 'test and learn' mentality.

Responsibilities

• Collaborate with teams to develop content for various audiences.
• Conduct content audits to improve user experience.
• Create consistent messaging that articulates TIAA’s services.

Skills

Accountability

Adaptability

Collaboration

Communication

Creative Thinking

User Experience Design

Education

University (Degree) Preferred

Tools

Figma

Figjam

Confluence

Jira

Job description

Content Strategist
The Content Strategist role is responsible for helping to shape and craft simple, streamlined, and straightforward digital experiences for our clients. In partnership with UX designers, product owners and technologists, the role plays a critical role in the creation and delivery of experiences that fall in line with our company mission of supporting our participants to and through retirement.

Key Responsibilities and Duties

• Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs.
• Collaborate with UX design and writing teams to build consistency and clarity across experiences.
• Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
• Strategize, plan, write and present content for existing and emerging mobile and web experiences.
• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.
• Establish trusted advisory stakeholder relationships and acting as SME for TIAA related products and services in specific verticals.
• Understand and work toward business objectives and KPIs.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Career Level
9IC

• Lead and collaborate with design, product, development, 3rd party partners and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.

• Prioritize and manage their responsibilities as they contribute to multiple projects with varying levels of effort at the same time
  
• Research and analyze audience need , preferences, objectives , and methods. Study and understand how participants and B2C audiences consume content to plan for retirement.
  
• Work with partners to define, understand , challenge and solution toward business objectives and KPIs.
  

  
  Preferred Experience & Qualifications

  • 7 + years of content strategy and / or content management experience

  • Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model

  • Strong and demonstrated background in: Figma, Figjam , Confluence, Jira

  • Eager to be innovative and possess a strong ‘test and learn’ mentality

  Note: Candidates may be asked to provide work content to be considered in the selection process.

  #LI-KG1

Related Skills Accountability, Adaptability, Collaboration, Communication, Consultative Communication, Continuous Improvement Mindset, Creative Thinking, Critical Thinking, Innovation, Prototyping, Relationship Management, Test & Learn Mentality, User Experience Design

Anticipated Posting End Date:

2025-06-15 Base Pay Range: $123,800/yr - $206,300/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Read more about your rights and view government notices here.

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If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: [phone]

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