Principal Associate, Brand (Auto)

Capital One National Association; Plano (TX); On-site; USD 109,900 - 125,400; Full time

Job summary

Capital One Auto is seeking a creative Principal Brand Associate to lead in-person event experiences for senior executives. You will shape event strategy, coordinate with cross-functional partners, and ensure brand consistency across activations.

You will manage creative development and compliance reviews, build white-glove customer experiences, and influence decision makers through clear communication while overseeing timelines and budgets across multiple projects.

Qualifications

• Bachelor's degree or military experience.
• At least 5 years of experience in marketing or brand.
• At least 5 years of experience in event management or hospitality.

Responsibilities

• Lead strategic brand development of in-person event experiences for senior level executives.
• Develop creative briefs and work closely with creative partners to bring event strategies to life via engaging experiences.
• Serve as key liaison for and collaborate with cross-functional teams including partners from: Creative, Legal, Third-Party Vendors, etc.
• Create white-glove experiences that are representative of our brand and serve as a foundation for relationship building.
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and influencing skills.
• Handle various project management tasks, adhering to event timelines and managing event budgets.
• Act as a steward for well-managed processes, identifying opportunity gaps where uncovered.

Skills

Leadership

Project management

Communication

Google Workspace

Education

Bachelor's degree or military experience

Job description

Principal Associate, Brand (Auto)

Capital One Auto is seeking a creative and customer‑focused Principal Brand Associate to help lead event marketing efforts. This associate will play a critical role in our event strategy, working with a large cross‑functional team, focusing on building iconic in‑person customer experiences and engagement opportunities for executive‑level attendees. You will be responsible for building event strategies, as well as leading and coordinating the creative development and compliance reviews of event activations while working closely with creative partners and execution teams. This highly visible role creates a powerful opportunity to take your leadership, event strategy, and brand skills to the next level.

Responsibilities

• Lead strategic brand development of in‑person event experiences for senior level executives
• Develop creative briefs and work closely with creative partners to bring event strategies to life via engaging experiences
• Serve as key liaison for and collaborate with cross‑functional teams including partners from: Creative, Legal, Third‑Party Vendors, etc.
• Create white‑glove experiences that are representative of our brand and serve as a foundation for relationship building
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and influencing skills
• Handle various project management tasks, adhering to event timelines and managing event budgets
• Act as a steward for well‑managed processes, identifying opportunity gaps where uncovered

This Associate should bring

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
• Strong organizational and project management skills
• Experience leading and managing creative processes, working with creative teams
• Able to autonomously manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• Highly effective communication skills with outstanding writing, editing, and presentation abilities
• Strong working knowledge of Google Suite Sheets, Docs and Slides

Basic Qualifications

• Bachelor's Degree or military experience
• At least 5 years of experience in marketing or brand
• At least 5 years of experience in event management or hospitality

Preferred Qualifications

• Master’s Degree
• 2+ years of experience in Financial Services marketing

Salary

Plano, TX: $109,900 - $125,400 for Principal Associate, Brand

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being.

Equal‑Opportunity Employer

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.