Senior Manager, Dealer Brand

Capital One National Association; Plano (TX); On-site; USD 162,000 - 184,000; Full time

Job summary

Capital One Auto in Plano, TX is seeking a Senior Manager, Dealer Brand to lead national dealer brand marketing, with a focus on B2B growth across the dealer journey.

You will own the brand strategy, oversee cross-channel campaigns, and mentor a high-performing team, translating data insights into optimized performance.

Qualifications

• Bachelor's degree or military experience.
• 7+ years of experience in direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination.
• At least 1 year of people management experience.
• Experience in financial services marketing or automotive marketing is a plus.

Responsibilities

• Develop and execute integrated brand strategies for nationally scaled campaigns.
• Lead cross-functional teams across Sales, Product, Finance, Analytics, Creative and Legal.
• Own the Brand roadmap and channel strategy.
• Drive awareness, acquisition, engagement and retention across digital, traditional and experiential touchpoints.
• Mentor and grow a high-performing brand team.
• Present recommendations to senior executives.

Skills

Brand strategy

Omni-channel marketing

Data analytics

Leadership

Cross-functional collaboration

B2B marketing

Executive communication

Education

Bachelor's degree

Master's degree (preferred)

Tools

Marketing analytics tools

CRM platforms

Content platforms

Job description

Senior Manager, Dealer Brand

Capital One Auto is seeking an innovative and data-driven Senior Manager to lead dealer brand marketing efforts for nationally scaled initiatives across the dealer journey. This associate will play a critical role in our B2B growth strategy, supporting acquisition, engagement, retention, and content marketing, focused on driving integrated initiatives across the dealer tech and finance journey.

This role requires a mix of omni-channel marketing expertise, proactive approach to becoming a subject matter expert in our dealer offerings, an understanding of B2B marketing execution and marketing analytics, and the ability to identify and continuously drive optimizations as a high-impact people leader. In this business-integrated role, you will lead the charge in defining and amplifying our brand's presence in the evolving automotive market. This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you're ready to elevate a powerful brand to new heights, this role is for you.

What You’ll Do:

• Develop and execute integrated brand strategies by spearheading impactful national marketing projects, serving as a leader and collaborator with cross-functional teams from Sales, Product, Finance, Business Analytics, Creative, Legal, etc.
• Set the overarching Brand agenda for nationally scaled marketing, owning the roadmap and prioritization for channel strategy.
• Gain a deep understanding of Capital One Auto’s Navigator Platform and Dealer Finance offerings, serving as a subject matter expert on the Brand team.
• Oversee cross-channel, nationally scaled campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints.
• Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all dealer customer and partner touchpoints.
• Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, awareness, and engagement visibility strategies.
• Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes.
• Lead, grow, and inspire a high-performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration.
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.
• Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.
• Partner closely with data and business teams to lead Marketing ROI reporting, helping inform decision making and surface key learnings.

What You Bring:

• A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.
• Deep knowledge of brand marketing, with a proven track record in the financial services, fintech, automotive, and/or B2B SaaS industries.
• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives that deliver intended outcomes.
• Expertise in omni-channel marketing from digital, social, and content marketing to traditional and experiential activations.
• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach.
• Leadership skills that include, empower, and inspire by fostering innovation and collaboration cross-functionally at all levels.
• Highly effective communication skills with outstanding writing, editing, and presentation abilities.
• Experience working with internal creative teams and agencies to execute high-quality campaigns.
• A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing.
• Excellent judgement to anticipate and mitigate potential risks.

Basic Qualifications:

• Bachelor's Degree or military experience
• At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
• At least 1 year of people management experience

Preferred Qualifications:

• Master's degree in Marketing, Communications, or Business
• 3+ years of people management experience
• 5+ years of experience presenting to senior leadership
• 5+ years of experience in financial services marketing
• 5+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
• Experience with automotive B2B marketing or automotive lending providers

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Plano, TX: $161,500 - $184,300 for Sr. Manager, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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