Principal Analyst, Digital Discoverability & AI Optimization

Vertex Pharmaceuticals Inc (US); United States; Hybrid; USD 167,000 - 250,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Generous paid time off

Educational assistance

Commuting subsidy

Matching charitable donations

401(k)

Job summary

Vertex Pharmaceuticals Inc is seeking a Principal Analyst for Digital Discoverability & AI Optimization to define and scale enterprise standards for AI-driven discovery across search engines and AI platforms. You will lead initiatives on AEO, GEO, metadata standards, and AI-ready website architecture, partnering with multiple corporate functions to improve visibility and reduce misinformation risk.

You will translate insights into actionable recommendations, evaluate emerging AI capabilities,

Qualifications

• Bachelor’s degree in marketing, digital strategy, communications, business, information systems, or related field; advanced degree preferred.
• 8+ years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines.
• Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies.
• Experience developing enterprise digital strategies and influencing cross-functional stakeholders.
• Strong understanding of metadata, schema, taxonomies, structured content, information architecture, and digital optimization principles.
• Experience with analytics, search intelligence, and performance measurement frameworks.
• Strong communication, influence, and stakeholder management skills.
• Ability to operate effectively in complex, matrixed, and highly regulated environments.

Responsibilities

• Define and lead Vertex’s enterprise strategy for AEO, GEO, and AI-driven digital discoverability to ensure Vertex brands, products, and scientific content are represented across search and AI environments.
• Establish standards, governance, and best practices to improve discoverability, authority, visibility, and citation performance across search and AI-powered platforms.
• Define enterprise standards for AI-ready websites and digital experiences, including metadata, schema, taxonomies, structured content, semantic architecture, and information design.
• Partner with platform and digital teams to optimize websites and digital assets for retrieval, indexing, interpretation, and citation by AI systems and establish reporting and measurement frameworks.
• Translate search intelligence and AI visibility insights into actionable recommendations for business, content, and digital teams.
• Evaluate emerging capabilities in AI search, conversational interfaces, retrieval-augmented experiences, and intelligent engagement platforms.
• Drive cross-functional alignment across central ops team, Content Automation & Lifecycle, Omnichannel Activation, Commercial, Medical, Analytics, Legal, Privacy, and agency partners.
• Support adoption of AI optimization best practices and evolving discoverability capabilities across the organization.

Skills

AEO

GEO

AI optimization

Digital strategy

Stakeholder management

Analytics

Education

Bachelor’s degree in Marketing/Digital Strategy

Advanced degree preferred

Job description

Job Description General Summary

The Principal Analyst, Digital Discoverability & AI Optimization leads Vertex’s enterprise strategy and standards for digital discoverability across traditional search engines and emerging AI-powered answer and retrieval platforms. This role will define and scale capabilities that improve how Vertex websites, content, and digital assets are discovered, retrieved, interpreted, cited, and recommended. The role serves as the enterprise lead for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search optimization, AI-ready website architecture, and LLM ingestion readiness. This position partners across Digital Customer Engagement, Commercial, Medical, Content Automation & Lifecycle, Omnichannel Activation, Digital Experience & Data Foundations, Analytics, Legal, Privacy, agency partners, and external technology vendors.

Key Responsibilities

Define and lead Vertex’s enterprise strategy for AEO, GEO, and AI-driven digital discoverability to ensure that Vertex brands, products, and scientific content are represented across search and AI answer environments, and identify opportunities to improve visibility and reduce misinformation risk. Establish standards, governance, and best practices to improve discoverability, authority, visibility, and citation performance across search and AI-powered platforms. Define enterprise standards for AI-ready websites and digital experiences, including metadata, schema, taxonomies, structured content, semantic architecture, and information design. Partner with platform and digital teams to optimize websites and digital assets for retrieval, indexing, interpretation, and citation by AI systems and establish reporting and measurement frameworks Translate search intelligence and AI visibility insights into actionable recommendations for business, content, and digital teams. Evaluate emerging capabilities in AI search, conversational interfaces, retrieval-augmented experiences, and intelligent engagement platforms. Drive cross-functional alignment across central ops team, Content Automation & Lifecycle, Omnichannel Activation, Commercial, Medical, Analytics, Legal, Privacy, and agency partners. Support adoption of AI optimization best practices and evolving discoverability capabilities across the organization.

Required Qualifications

Bachelor’s degree in marketing, digital strategy, communications, business, information systems, or related field; advanced degree preferred. 8+ years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines. Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies. Experience developing enterprise digital strategies and influencing cross-functional stakeholders. Strong understanding of metadata, schema, taxonomies, structured content, information architecture, and digital optimization principles. Experience with analytics, search intelligence, and performance measurement frameworks. Strong communication, influence, and stakeholder management skills. Ability to operate effectively in complex, matrixed, and highly regulated environments.

Preferred Experience

Experience in pharmaceuticals, biotechnology, healthcare, or another highly regulated industry. Familiarity with Digital Experience Platforms such as Acquia, Customer Data Platforms, analytics platforms, and search intelligence tools. Experience with conversational AI, answer engines, retrieval-augmented experiences, or AI-enabled content ecosystems. Experience working with agencies and external technology vendors. Strong strategic planning, business case development, and change management capabilities.

#LI-HYBRID

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range

$166,640 - $250,000

Disclosure Statement

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

Benefits

• From medical, dental and vision benefits
• to generous paid time off (including a week-long company shutdown in the Summer and the Winter)
• educational assistance programs including student loan repayment
• a generous commuting subsidy
• matching charitable donations
• 401(k)
• and so much more

Flex Designation

Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail] Help Us Achieve Our Mission Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and conditions. The company has approved therapies for cystic fibrosis, sickle cell disease, transfusion-dependent beta thalassemia, acute pain and acromegaly, and it continues to advance clinical and research programs in these areas. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including IgA nephropathy, neuropathic pain, APOL1-mediated kidney disease, primary membranous nephropathy, congenital adrenal hyperplasia, ACTH-dependent Cushing's syndrome, autosomal dominant polycystic kidney disease, type 1 diabetes, generalized myasthenia gravis, and myotonic dystrophy type 1. Vertex was founded in 1989 and has its global headquarters in Boston, with international headquarters in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East. Vertex is consistently recognized as one of the industry's top places to work, including 16 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For. For company updates and to learn more about Vertex's history of innovation, visit www.vrtx.com or follow us on LinkedIn, Facebook, Instagram, YouTube, and X We believe our culture is one of Vertex’s greatest strengths and a key enabler of our ability to deliver transformative medicines for patients who need them. Rooted in innovation, purpose and collaboration, our culture empowers people to take smart risks, challenge conventional thinking and do their best work. The diversity of our people is central to that culture. By bringing together individuals with different backgrounds, experiences and perspectives, we foster an environment where new ideas thrive, better decisions are made and breakthrough innovation is possible. We are committed to creating a workplace where everyone feels valued, included and connected to our shared mission, because we know that our unique culture and the collective strength of our people are what set Vertex apart.