Principal AI Discoverability & Optimization Lead

Vertex Pharmaceuticals Inc (US); United States; Hybrid; USD 167,000 - 250,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Generous paid time off

Educational assistance

Commuting subsidy

Matching charitable donations

401(k)

Job summary

Vertex Pharmaceuticals Inc is seeking a Principal Analyst for Digital Discoverability & AI Optimization to define and scale enterprise standards for AI-driven discovery across search engines and AI platforms. You will lead initiatives on AEO, GEO, metadata standards, and AI-ready website architecture, partnering with multiple corporate functions to improve visibility and reduce misinformation risk.

You will translate insights into actionable recommendations, evaluate emerging AI capabilities,

Qualifications

• Bachelor’s degree in marketing, digital strategy, communications, business, information systems, or related field; advanced degree preferred.
• 8+ years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines.
• Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies.
• Experience developing enterprise digital strategies and influencing cross-functional stakeholders.
• Strong understanding of metadata, schema, taxonomies, structured content, information architecture, and digital optimization principles.
• Experience with analytics, search intelligence, and performance measurement frameworks.
• Strong communication, influence, and stakeholder management skills.
• Ability to operate effectively in complex, matrixed, and highly regulated environments.

Responsibilities

• Define and lead Vertex’s enterprise strategy for AEO, GEO, and AI-driven digital discoverability to ensure Vertex brands, products, and scientific content are represented across search and AI environments.
• Establish standards, governance, and best practices to improve discoverability, authority, visibility, and citation performance across search and AI-powered platforms.
• Define enterprise standards for AI-ready websites and digital experiences, including metadata, schema, taxonomies, structured content, semantic architecture, and information design.
• Partner with platform and digital teams to optimize websites and digital assets for retrieval, indexing, interpretation, and citation by AI systems and establish reporting and measurement frameworks.
• Translate search intelligence and AI visibility insights into actionable recommendations for business, content, and digital teams.
• Evaluate emerging capabilities in AI search, conversational interfaces, retrieval-augmented experiences, and intelligent engagement platforms.
• Drive cross-functional alignment across central ops team, Content Automation & Lifecycle, Omnichannel Activation, Commercial, Medical, Analytics, Legal, Privacy, and agency partners.
• Support adoption of AI optimization best practices and evolving discoverability capabilities across the organization.

Skills

AEO

GEO

AI optimization

Digital strategy

Stakeholder management

Analytics

Education

Bachelor’s degree in Marketing/Digital Strategy

Advanced degree preferred

Job description

Vertex Pharmaceuticals Inc is seeking a Principal Analyst for Digital Discoverability & AI Optimization to define and scale enterprise standards for AI-driven discovery across search engines and AI platforms. You will lead initiatives on AEO, GEO, metadata standards, and AI-ready website architecture, partnering with multiple corporate functions to improve visibility and reduce misinformation risk.

You will translate insights into actionable recommendations, evaluate emerging AI capabilities,