Principal Ads Platform Engineer — Scale, AI, Equity

Snap Inc.; New York (NY); Hybrid; USD 276,000 - 414,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

Equity/RSUs

Job summary

Snap Inc. is seeking a Principal Software Engineer to lead the Ads Platform in New York. You will design and build next‑gen ads formats and backend infrastructure to deliver more clicks, conversions, and value for advertisers, while maintaining high availability and security.

You will provide technical direction across teams, influence engineering decisions, and apply AI tools and scalable practices to ship robust services at scale for Snap’s performance advertising suite.

Qualifications

• Bachelors in technical field such as computer science, mathematics, statistics or equivalent years of experience
• 10+ years of post-Bachelor’s software development experience; or a Master’s degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience
• 2+ years of experience with technical leadership or acting as the domain-expert to a technical organization
• Experience in technical leadership/ownership and setting technical direction for engineering projects
• Experience architecting, designing, and developing distributed systems

Responsibilities

• Build the next generation ads formats and backend infrastructure and solutions to deliver more clicks and conversion and value for advertisers
• Work end-to-end across innovating new ads product, format ideas, or infrastructure ideas experimentation, analysis and optimization
• Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to build innovative products or services
• Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management
• Provide technical direction that influences the entire company
• Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to support Snap’s performance advertising suite
• Technical influence that spans the entire company
• Utilize AI tools and high velocity engineering workflows to design and ship scalable services while upholding rigorous standards for code correctness, security, and production ready quality code

Skills

Programming & design

High-scale systems

Learning new tech

Ambiguity solving

Collaboration & mentorship

Ads domain expertise

AI tools & fast engineering

Education

Bachelor's in technical field

10+ years post-Bachelor software development

2+ years technical leadership

Distributed systems experience

Job description

Snap Inc. is seeking a Principal Software Engineer to lead the Ads Platform in New York. You will design and build next‑gen ads formats and backend infrastructure to deliver more clicks, conversions, and value for advertisers, while maintaining high availability and security.

You will provide technical direction across teams, influence engineering decisions, and apply AI tools and scalable practices to ship robust services at scale for Snap’s performance advertising suite.