Prime Sales Representative- Heavy Equipment

Alta Equipment Group; Elgin (IL); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Training

Tuition assistance

Employee stock purchase plan

Outstanding benefits package

401(k) with match

Competitive wages

Paid time off

10 paid holidays

Job summary

Alta Equipment Group is seeking a Prime Sales Representative for heavy equipment covering Lake, McHenry, and Northern Cook Counties. Located in South Elgin, IL, the role offers an expected compensation of $80,000/year plus commission on high-margin equipment.

The representative will manage construction sales for various product lines, visit customers to identify needs, and work closely with the inside sales team while expanding the CRM program.

Qualifications

• 2 years of heavy construction equipment sales experience is highly preferred.
• 5 years of business-to-business sales experience.
• Must have a valid driver’s license and clean driving record.

Responsibilities

• Responsible for sales of construction equipment.
• Manage accounts and territories effectively.
• Conduct customer visits to identify opportunities.

Skills

Outstanding selling skills

Closing skills

Communication skills

Territory management

Time management

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Prime Sales Representative- Heavy Equipment

South Elgin, IL, USA

Job Description

Posted Friday, June 12, 2026 at 4:00 AM

We provide our employees with the following tools and resources to be successful:

• Training
• Tuition assistance
• Employee stock purchase plan
• Outstanding benefits package (Medical, Dental and Vision insurance, plus much more!)
• 401(k) with match
• Competitive wages
• Paid time off
• 10 paid holidays

Alta Equipment Company is currently seeking a heavy equipment Prime Sales Representative to cover Lake County, McHenry County, and Northern Cook County. This role will report out of South Elgin, IL location. The expected compensation for this role is a draw of $80,000/year along with an aggressive commission plan on high-margin equipment.

The primary responsibilities of the position consist of, but are not limited to:

• Responsible for the Construction Sales for our Volvo Construction Equipment, Sennebogen Material Handling, Dynapac Paving Products, and Tadano Cranes product lines and other large brand construction lines
• Account/territory management, financial merchandising and prospect for new business
• Meet quota objectives provided by management
• Ability to use effective time and territory management skills
• Personal visits to customer’s applications to identify opportunities
• Effective use of direct mail, phone and electronic media to communicate with prospects and customers
• Must be able to develop and present proposals to solve customers’ needs while working with our inside sales team
• Effectively present at the customers’ location in front of a group and show the benefits of your products and services
• Actively participate in the use and expansion of the companies CRM program
• Execute planned sales calls
• Participate in sales training and use tools provided to educate on your own various products and services offered by the company
• Review open proposals with sales management and request management participation in customer sales calls when necessary
• Turn in complete orders to sales administration and review orders for accuracy
• Ability to demonstrate products at the customer’s location
• Coordinate with all departments sales strategies that exceed customers’ expectations
• Offer customized financing packages to meet each customer’s unique requirements
• Incorporate Alta's Guiding Principles into daily activities
• Performs other duties as assigned
• Consistent, regular, and reliable attendance including being ready for work at the designated start time

Qualifications:

• Bachelor’s degree or equivalent experience
• Must possess outstanding selling and closing skills
• 2 years of heavy construction equipment sales experience is highly preferred
• 5 years of business-to-business sales experience
• Possess excellent verbal and written communication skills
• Fast paced, high energy individual with an aggressive sales style
• Must have valid driver’s license, clean driving record and automobile insurance
• Computer programs - Microsoft Word, Excel, Outlook
• Language Skills -Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.
• Mathematical Skills - Intermediate: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Reasoning Ability - High: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instruction furnished in written, oral, diagram, or schedule form.

Physical Demands/Work Environment:

• Physical/Sensory Functions: Regularly will use hands, talk/hear; Frequently will sit; Occasionally will stand, walk, reach with hands and arms, stoop, kneel, crouch or crawl, taste/smell
• Vision: No special vision requirements
• Lift and/or Move Functions:Frequentlywill lift up to 25 pounds; Occasionally will lift 26 to 50 pounds
• Work Environment: Occasionally will work near moving mechanical parts, fumes or airborne particles, outdoor weather condition

Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact [e-mail] immediately!