Pricing Strategy & Value Leader – Retail Banking

Truist; Charlotte (NC); On-site; USD 143,000 - 161,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401k plan

Paid vacation

Paid holidays

Job summary

Truist lead pricing management function in support of Retail Bank branded lending products. This role requires banking and product management knowledge of retail lending, pricing economics, regulatory requirements, and go‑to‑market practices to support profitability and growth for lending.

The position emphasizes collaboration with product, finance, risk, and channel partners to implement pricing changes and monitor market dynamics, while ensuring governance and compliance across pricing

Qualifications

• Bachelor degree or higher required.
• 7+ years’ experience in Banking, Lending, or Credit card product and/or pricing experience.
• 7+ years’ experience in pricing or analytics role.
• 7+ years working in or supporting product management in a direct to consumer business.
• Proficient in basic computer applications such as Microsoft Office.

Responsibilities

• Develop pricing insights to inform pricing strategy and set pricing recommendations for the line of business.
• Manage trade-off of profitable volume growth and apply pricing modeling including client elasticity.
• Develop pricing test strategies and optimize scalable learnings.
• Partner with product, finance, risk, capital markets, and channel partners to leverage pricing as a strategic tool.
• Track market share and competitive position; report pricing changes based on market data.
• Lead value proposition analysis including consumer research and priority client segments.
• Coordinate pricing reviews, governance, and system requirements for pricing capability enhancements.
• Have deep understanding of Retail bank secured/unsecured lending products to support pricing guidance.
• Develop and execute pricing to support product growth and profitability; monitor pricing impacts.
• Use competitive market intelligence and consumer feedback to inform pricing decisions.
• Foster relationships with treasury, finance, risk, marketing, operations, technology, accounting, legal, and compliance.
• Ensure pricing is compliant with regulatory and governance requirements (Fair Banking, Reg U, Reg Z, MLA, etc.).
• Lead cross‑business pricing and change control initiatives.

Skills

Pricing strategy

Pricing analytics

Cross-functional collaboration

Regulatory knowledge

English fluency

MS Excel

Education

Bachelor's degree or higher

Master's degree (preferred)

Tools

Pricing modeling software

Credit risk data tools

Job description

Truist lead pricing management function in support of Retail Bank branded lending products. This role requires banking and product management knowledge of retail lending, pricing economics, regulatory requirements, and go‑to‑market practices to support profitability and growth for lending.

The position emphasizes collaboration with product, finance, risk, and channel partners to implement pricing changes and monitor market dynamics, while ensuring governance and compliance across pricing