Pricing Strategy & Value Management Leader

Truist; Winston-Salem (NC); On-site; USD 143,000 - 161,000; Full time

Job summary

Truist seeks a lead pricing management professional to support Retail Bank branded lending products. You will apply pricing economics, regulatory knowledge, and go-to-market practices to drive profitability and growth across lending portfolios.

Responsibilities include developing pricing insights, coordinating with product, finance, risk, and channels, monitoring competitive pricing, and ensuring pricing decisions align with credit risk and governance requirements.

Qualifications

• Bachelor degree or higher.
• 7+ years’ experience in Banking, Lending, or Credit card product and/or pricing experience
• 7+ years’ experience in pricing or analytics role
• 7+ years working in or supporting product management in a direct to consumer business
• Proficiency in basic computer applications such as Microsoft Office software

Responsibilities

• Develop pricing insights to inform pricing strategy and set pricing recommendations for the line of business, monitor profitability of current pricing.
• Manage trade-offs of profitable volume growth; apply pricing modeling including client elasticity; coordinate with credit risk analytics.
• Develop pricing test strategies and optimize scalable learnings with product teams.
• Partner with product, finance, risk, capital markets, and channels to leverage pricing as a strategic tool.
• Track market share and competitive position; report pricing changes based on vendor data.
• Lead value proposition analysis and consumer research to guide pricing decisions.
• Coordinate pricing governance, pricing system requirements, and cross-business initiatives.
• Maintain deep understanding of Retail bank secured and unsecured lending products to guide pricing strategies.
• Execute pricing to support product growth and profitability and monitor impacts.
• Leverage consumer feedback to understand behavior, needs, and expectations.
• Maintain relationships with treasury, finance, risk, marketing, operations, technology, accounting, legal, and compliance.
• Ensure pricing activities comply with regulatory and governance reviews.

Skills

Pricing analytics

Analytical skills

Pricing modeling

Communication skills

Collaboration across stakeholders

Regulatory knowledge

Microsoft Office

Education

Bachelor degree or higher

Master’s Degree (preferred)

Tools

Microsoft Office

Job description

Lead pricing management function in support of Retail Bank branded lending products. Banking and product management knowledge of retail lending products, pricing economics, regulatory requirements, and go-to-market practices and policies required. Role directly supports profitability and growth strategies for lending business.

Regular

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

Responsibilities

• Develop pricing insights to inform pricing strategy and set pricing recommendations for the line of business: monitor profitability of current pricing, track competitive pricing moves, develop recommendations based on business goals and competitive market.
• Manage trade-off of profitable volume growth (ROA and volume): develop and apply pricing modeling including client elasticity to pricing changes, update profitability inputs, provide estimates for pricing trade-offs. Ensure strong partnership and alignment with credit risk and credit analytics for all pricing activities to ensure effective pricing for credit risk through the credit risk cycle (includes evaluation of stressed profitability performance scenarios).
• Develop pricing test strategies and optimize scalable learnings: work closely with product team to design tests to evaluate new strategies, then track and monitor for performance and future implementation.
• Partner with product, finance, risk, capital markets, and channel partners to leverage and build pricing as a strategic tool and competitive advantage to optimize profitable growth: lead the pricing working group, a cross‑functional team to evaluate and implement pricing changes.
• Track market share and competitive position: manage relationship of market data vendors, track and report pricing and major market changes, use results of competitive data to guide pricing changes.
• Lead value proposition analysis including consumer research including priority client segments to rationalize pricing and product feature decisions and provide recommendations to the line of business.
• Lead coordination for pricing review, business governance business, pricing implementation, pricing systems, and business/technical pricing system requirements for pricing capability enhancements (MSA level pricing, other new analytic tools).
• Have deep understanding of Retail bank secured and unsecured lending products (features, functionality, market positioning, and regulatory requirements) to support pricing guidance and market pricing strategies and tactics.
• Develop and execute pricing to support product growth and profitability: Leverage pricing to support product financial objectives, execute consistent monitoring and assessment of pricing impacts on product performance and trends.
• Utilize competitive market intelligence to maintain an acute awareness of the competitive landscape, trends, and emerging technology. Seek consumer feedback to develop an understanding of consumer behavior, needs, and expectations.
• Foster and maintain strong, working relationships with key partners and stakeholders; including treasury, finance, risk, marketing, operations, technology, accounting, legal, and compliance.
• Effectively work with and administer pricing to be compliant with regulatory, legal, compliance, business governance, change management, and internal bank quality management reviews for lending solutions: product suitability, vendor management, Fair Banking, Reg U, Reg Z, MLA, others.
• Manage and implement cross‑business pricing and change control initiatives. Provide leadership and influence with key partner groups to gain alignment and support multi‑stakeholder interests.
• The annual base salary for this position is $143,000 - $161,000.

Required Qualifications

• Bachelor degree or higher
• 7+ years’ experience in Banking, Lending, or Credit card product and/or pricing experience
• 7+ years’ experience in pricing or analytics role
• 7+ years working in or supporting product management in a direct to consumer business
• Demonstrated proficiency in basic computer applications such as Microsoft Office software products

Preferred Qualifications

• Master’s Degree in quantitative field such as economics, statistics, mathematics, or finance.
• Strong analytical skills with experience with pricing and elasticity modeling
• Strong communication skills (written and verbal)
• Demonstrated collaboration and ability to influence business partners across multiple stakeholder groups
• Experience with Consumer Lending product management a plus

Benefits

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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