Premium Sales Specialist (Crypto.com Arena)

Aeg-Worldwide; Los Angeles (CA); On-site; USD 61,000 - 86,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Paid holidays

Vacation and sick time

401k plan with employer match

Flexible spending and HSA options

Wellness offerings

Job summary

AEG is seeking a Premium Sales Specialist for Crypto.com Arena and LA LIVE to sell multi-year premium licenses—Private Suites, Tables & Lounges, and Club Seat Leases—granting access to Lakers, Kings, Sparks games, concerts and special events.

You will generate new business through proactive prospecting, face-to-face meetings (20 per month minimum), tailored outreach, and a strong CRM-driven pipeline, while collaborating with internal teams to maximize inventory and revenue.

Qualifications

• Bachelor’s degree or equivalent professional experience in a related field.
• 3+ years in ticket sales, premium seating, hospitality or high-revenue sales.
• Strong ability to build relationships with executives and internal stakeholders.
• Excellent verbal and written communication; able to prepare proposals and reports.
• Proven prospecting, pipeline management and goal attainment.
• Strong presentation and negotiation skills with executives and buyers.
• Highly organized with coordination and project management abilities.
• Analytical and financially aware, able to calculate pricing and discounts.
• Sound judgment, critical thinking, and problem solving in multi-variable scenarios.
• Proficiency with Word, Excel, PowerPoint; CRM familiarity; Dynamics preferred.

Responsibilities

• Generate and close multi-year, six-figure premium hospitality agreements.
• Build relationships with C-suite executives, corporate clients, and high-value prospects.
• Conduct face-to-face meetings with premium prospects and clients (minimum 20 per month).
• Execute sales calls, emails, presentations, tours, and outreach strategies.
• Prospect, network, solicit, and follow up on new business opportunities.
• Develop and manage an active sales pipeline with accurate CRM data.
• Negotiate contract terms and guide prospects through the contracting process.
• Manage relationships with single-event rentals and multi-game packages for conversion to multi-year deals.
• Attend regular leadership meetings to review pipeline and sales strategies.
• Collaborate with internal departments to maintain inventory and maximize performance.
• Communicate premium offerings’ value and maintain strong product knowledge.

Skills

Building relationships

Prospecting

Negotiation

Presentations

CRM management

Financial acumen

Time management

Sales forecasting

Communication

Problem solving

Education

Bachelor’s degree in Business/Marketing/Sports Mgmt/Hospitality/Communications

Tools

Microsoft Dynamics CRM

Microsoft Office

Job description

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Crypto.com Arena is where the world comes to play, perform, and come together. As one of the most iconic venues in sports and live entertainment, we host unforgettable moments, from championship games and global tours to once in a lifetime events that define the culture of Los Angeles.

Owned and operated by AEG, our team brings live experiences to life with creativity, precision, and pride. Every role plays a part in creating nights fans remember, powered by people who care about the details and the impact of getting it right.

If you want your work to show up in real moments, in a venue where history is made every night, there’s a place for you here. Because it happens here.

Job Summary:

The Premium Sales Specialist is responsible for selling events and products within the Premium Business portfolio at Crypto.com Arena and L.A. LIVE, with a primary focus on multi-year premium licenses, including Private Suites, Tables & Lounges, and Club Seat Leases. Premium offerings provide access to LA Lakers, LA Kings, and LA Sparks games, as well as concerts and other special events. The Premium Sales Specialist will generate new business through proactive prospecting, networking, relationship building, face-to-face meetings, sales presentations, and customized outreach. This role will also cultivate relationships with existing clients and package buyers to identify opportunities for multi-year premium agreements and drive long-term revenue growth.

Essential Functions:

• Generate and close multi-year, six-figure premium hospitality agreements, including Private Suites, Tables & Lounges, and Club Seat leases.
• Build and maintain relationships with C-suite executives, key decision-makers, corporate clients, and high-value prospects.
• Conduct consistent face-to-face meetings with premium prospects and clients, with a minimum expectation of 20 meetings per month.
• Execute effective sales calls, emails, presentations, tours, and other outreach strategies to promote premium inventory and meet or exceed established sales objectives.
• Proactively prospect, network, solicit, and follow up on new business opportunities and self-generated leads.
• Develop and manage an active sales pipeline, maintaining accurate CRM activity, opportunity stages, and forecasting information.
• Negotiate contract terms and guide prospects through the sales and contracting process.
• Manage relationships with single-event rental, one-year, and multi-game package clients with the goal of identifying and converting opportunities into multi-year premium hospitality agreements.
• Attend regular meetings with Premium Sales leadership to review pipeline activity, performance metrics, sales strategies, and opportunities for new business.
• Collaborate closely with the Premium Sales team and other internal departments to maintain inventory integrity, deliver exceptional customer service, and maximize overall team performance.
• Demonstrate strong financial and analytical acumen when preparing proposals and calculating pricing, discounts, escalation rates, sales projections, and other financial components of premium agreements.
• Maintain a high level of product knowledge and effectively communicate the value of premium hospitality offerings to prospective and existing clients.

Required Qualifications:

• Minimum education level of: Bachelor’s degree in Business, Marketing, Sports Management, Hospitality, Communications, or a related field preferred; equivalent professional experience may be considered.
• Minimum of 3 years of successful experience in ticket sales, premium seating, hospitality, business development, or another high-revenue sales environment; premium seating or club seat sales experience preferred.
• Proven ability to build relationships and communicate effectively with clients, executives, decision-makers, and internal stakeholders.
• Strong verbal and written communication skills, including the ability to prepare proposals, presentations, reports, and professional correspondence.
• Demonstrated ability to prospect, develop new business, manage a sales pipeline, and consistently work toward or exceed sales goals.
• Strong presentation and negotiation skills, with the ability to effectively communicate with executives, clients, groups, and prospective buyers.
• Highly organized with strong coordination, time management, and project management skills.
• Strong analytical and financial acumen, including the ability to calculate discounts, escalation rates, pricing, and sales projections.
• Ability to exercise sound judgment, apply critical thinking, and solve complex problems involving multiple variables.
• Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Experience using CRM platforms and sales tracking systems; Microsoft Dynamics CRM or similar platforms preferred.
• Ability to work effectively in a fast-paced, high-pressure environment while managing multiple priorities and deadlines.
• Ability to work extended hours, including evenings, weekends, holidays, and event days, in support of events, client entertainment, and business needs.

Payscale:

$61,055 - $86,445

If not applicable: This position is not eligible for a bonus under the current bonus plan requirements.

Benefits:

Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

Employer does not offer work visa sponsorship for this position.

This Employer is subject to the Fair Chance Initiative for Hiring Ordinance (FCIHO) (LAMC 189.00)

This role is designated as fully onsite five days per week. For certain venue-based roles, additional onsite days may be required based on operational needs.