Premium Manager

Jobtailor; Fresno (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Jobtailor in Fresno is seeking a Market Manager to own field execution for Premium and Beyond Beer programs, partnering with wholesalers to elevate sales and consumer trial. You will lead plan development with distributor networks, spend most weeks on-site with wholesalers, and drive retail execution across High End brands.

The role emphasizes data-driven decision making, strong communication, and cross-functional coordination to expand brand distribution and optimize POCM and displays.

Qualifications

• Bachelor’s Degree in Business Administration, Management or similar field.
• 5+ years of sales or marketing experience in beverage/alcohol industry preferred.
• 2+ years of wholesaler management experience.
• Certified Beer Server or Certified Cicerone preferred.
• Familiarity with Power BI, Circana/IRI, BIR, Microsoft PowerPoint and Excel.
• Advanced knowledge of craft beer and the brewing process.
• Strong communication and presentation skills.
• Ability to use data to build a sell-in story.
• Highly creative and able to generate fresh, impactful ideas and implement them.
• Proven ability to move between strategic and analytical thinking and execution ability to coordinate brand information.
• Ability to stand, walk, bend, stoop, and perform light lifting.
• Ability to work in physical retail locations, attend late-night activations, and travel.

Responsibilities

• Serve as the local market owner of field execution and connect Premium field programs with wholesaler partners.
• Oversee High End and Beyond Beer brand execution at the local level.
• Work directly with wholesale partners to increase sales execution within accounts and drive consumer trial.
• Plan, organize, direct, and execute sales and marketing plans through the company distributor network and field initiatives.
• Spend 3-4 days per week in the market with teams and wholesalers, with 1 planning day in a home office.
• Build relationships with Wholesaler Management and Region teams.
• Manage High End and Beyond Beer programs within the assigned territory.
• Build and present proposals supporting Beyond Beer and High End brand development.
• Leverage local incentives, programming initiatives, AOE, and BBE programs to drive retail execution.
• Execute EDGE, IRIS, BEES, and other key enablers.
• Identify market opportunities involving sales, distribution, displays, POCM, and pricing.
• Present performance and actionable insights to the Commercial team during monthly WPPM.
• Coordinate with Commercial, Wholesalers, and CSO to develop and execute programs and business initiatives.
• Establish distribution, display, feature, promotion, and space management objectives.
• Manage ordering and inventory, quality control, selling and merchandising standards, program execution, pricing, and POCM utilization.
• Identify leads, gain new business, and grow Beyond Beer and High End brand distribution.
• Participate in wholesaler trade and S&OP routines to ensure forecasting accuracy and market-aligned POCM orders

Skills

Wholesaler management experience

Sales execution in beverage industry

Brand development

Data analysis

Inventory management

Program execution

Pricing strategy

Display management

Consumer trial initiatives

Market opportunity identification

Education

Bachelor’s Degree in Business Administration

Certified Beer Server

Certified Cicerone

Tools

Power BI

Circana/IRI

BIR

Microsoft PowerPoint

Microsoft Excel

Job description

• Serve as the local market owner of field execution and connect Premium field programs with wholesaler partners
• Oversee High End and Beyond Beer brand execution at the local level
• Work directly with wholesale partners to increase sales execution within accounts and drive consumer trial
• Plan, organize, direct, and execute sales and marketing plans through the company distributor network and field initiatives
• Spend 3-4 days per week in the market with teams and wholesalers, with 1 planning day in a home office
• Build relationships with Wholesaler Management and Region teams
• Manage High End and Beyond Beer programs within the assigned territory
• Build and present proposals supporting Beyond Beer and High End brand development
• Leverage local incentives, programming initiatives, AOE, and BBE programs to drive retail execution
• Execute EDGE, IRIS, BEES, and other key enablers
• Identify market opportunities involving sales, distribution, displays, POCM, and pricing
• Present performance and actionable insights to the Commercial team during monthly WPPM
• Coordinate with Commercial, Wholesalers, and CSO to develop and execute programs and business initiatives
• Establish distribution, display, feature, promotion, and space management objectives
• Manage ordering and inventory, quality control, selling and merchandising standards, program execution, pricing, and POCM utilization
• Identify leads, gain new business, and grow Beyond Beer and High End brand distribution
• Participate in wholesaler trade and S&OP routines to ensure forecasting accuracy and market-aligned POCM orders

Requirements

• Bachelor’s Degree in Business Administration, Management or similar field
• 5+ years of sales or marketing experience in beverage/alcohol industry preferred
• 2+ years of wholesaler management experience
• Certified Beer Server or Certified Cicerone preferred
• Familiarity with Power BI, Circana/IRI, BIR, Microsoft PowerPoint and Excel
• Advanced knowledge of craft beer and the brewing process
• Strong communication and presentation skills
• Ability to use data to build a sell-in story
• Highly creative and able to generate fresh, impactful ideas and implement them
• Proven ability to move between strategic and analytical thinking and execution ability to coordinate brand information ...
• Ability to stand, walk, bend, stoop, and perform light lifting
• Ability to work in physical retail locations, attend late-night activations, and travel

Core Competencies

Demonstrates expertise in sales and marketing execution within the beverage industry, with a strong focus on wholesaler management and brand development. Proficient in leveraging data and insights to drive retail execution and enhance brand visibility.

Highest-signal resume keywords

• Wholesaler Management Experience
• Sales Execution in Beverage Industry
• Certified Beer Server or Certified Cicerone
• Advanced Knowledge of Craft Beer
• Power BI and Microsoft Excel Proficiency

ATS Optimization Keywords

Hard Skills

• Sales Execution
• Marketing Planning
• Brand Development
• Data Analysis
• Inventory Management
• Program Execution
• Pricing Strategy
• Display Management
• Consumer Trial Initiatives
• Market Opportunity Identification

Soft Skills

• Strong Communication Skills
• Presentation Skills
• Creative Thinking
• Analytical Thinking
• Relationship Building

Certifications & Qualifications

• Bachelor’s Degree in Business Administration
• Certified Beer Server
• Certified Cicerone

Industry Keywords

• Beverage Industry
• Alcohol Industry
• Craft Beer
• Field Execution
• Retail Execution
• Wholesaler Partnerships
• Beyond Beer
• High End Brands
• Sales and Operations Planning
• Market Analysis

Tools & Technologies

• Power BI
• Circana/IRI
• BIR
• Microsoft PowerPoint
• Microsoft Excel