Regional Sales Manager – Premium Beverage

Jobtailor; Virginia Beach (VA); On-site; USD 60,000 - 95,000; Full time

Job summary

Jobtailor is seeking an experienced beverage-alcohol sales professional for Virginia Beach, VA. The role covers on- and off-premise channels, distributor relationships, and driving growth across key accounts and events.

The candidate should have 4+ years in beverage sales, strong knowledge of the three-tier system, and proven ability to manage complex promotions, data, and retail execution. This on-site position offers competitive compensation and benefits.

Qualifications

• More than 4 years of beverage-alcohol sales experience.
• High School Diploma or GED.
• Strong understanding of the three-tier distribution system.
• Experience working across both on-premise and off-premise channels.
• Working knowledge of chain retail execution, resets, authorizations, displays, and promotional programming.
• Ability to interpret depletion, inventory, sales, and account-performance reports.
• Very strong organizational, communication, interpersonal, and team-building skills.
• Proven problem-solving skills and ability to hold partners accountable while maintaining productive relationships.
• Self-starter with a proactive, open-minded, and positive approach.
• Ability to motivate, educate, and coach others without direct supervisory authority.
• Strong time and territory-management skills.
• CRM systems proficiency (Salesforce, HubSpot, etc.).
• Proficient with Microsoft Office suite.

Responsibilities

• Own all supplier-side business activities within the assigned territory.
• Develop annual territory business plans and quarterly execution strategies.
• Identify opportunities to grow sales, distribution, visibility, and profitability.
• Serve as the primary supplier contact for the assigned wholesaler.
• Develop relationships with distributor ownership, senior leadership, sales managers, brand managers, chain teams, and field representatives.
• Conduct weekly planning meetings to review depletions, inventory, priorities, promotions, seasonal opportunities, and execution.
• Participate in quarterly business reviews and maintain accountability for objectives.
• Conduct regular ride-alongs with distributor on-premise representatives and managers.
• Develop relationships with key bars, restaurants, entertainment venues, hotels, and other priority accounts.
• Secure new draft and package placements; support permanent menu features.

Skills

Beverage-Alcohol Sales Experience

Three-Tier Distribution Knowledge

Chain Retail Execution

Organizational Skills

Interpersonal Skills

Education

High School Diploma

GED

Valid Driver's License

Tools

CRM Systems

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Microsoft OneNote

Job description

• Own all supplier-side business activities within the assigned territory.


• Develop annual territory business plans and quarterly execution strategies.


• Identify opportunities to grow sales, distribution, visibility, and profitability.


• Serve as the primary supplier contact for the assigned wholesaler.


• Develop strong relationships with distributor ownership, senior leadership, sales managers, brand managers, chain teams, and field representatives.


• Conduct weekly planning meetings to review depletions, inventory, priorities, promotions, seasonal opportunities, and execution.


• Participate in quarterly business reviews and maintain clear accountability for agreed-upon objectives.


• Conduct regular ride-alongs with distributor on-premise representatives and managers.


• Develop relationships with key bars, restaurants, entertainment venues, hotels, and other priority accounts.


• Secure new draft and package placements; support permanent menu features.


• Coordinate tap takeovers, beer dinners, staff education, sampling events, seasonal promotions, and limited-release launches.


• Work closely with distributor chain managers, key account teams, and retail representatives.


• Ensure proper execution of grocery resets, shelf placement, cold-box placement, displays, endcaps, stack displays, feature pricing, point-of-sale materials, seasonal promotions, and approved chain programming.


• Manage execution across all authorized chain accounts.

Requirements

• More than 4 years of beverage-alcohol sales experience, preferably in beer.


• High School Diploma or GED.


• Strong understanding of the three-tier distribution system.


• Experience working across both on-premise and off-premise channels.


• Working knowledge of chain retail execution, resets, authorizations, displays, and promotional programming.


• Ability to interpret depletion, inventory, sales, and account-performance reports.


• Very strong organizational, communication, interpersonal, and team-building skills.


• Proven problem-solving skills and ability to hold partners accountable while maintaining productive relationships.


• Self-starter with a proactive, open-minded, and positive approach.


• Ability to successfully motivate, educate, and coach others without direct supervisory authority.


• Highly effective multi-tasker with strong time and territory-management skills.


• Competent in Microsoft Office, including Word, Excel, PowerPoint, and OneNote, and comfortable using CRM systems.


• Valid driver's license and acceptable driving record.

Core Competencies

Demonstrates expertise in beverage-alcohol sales with a strong understanding of the three-tier distribution system and effective territory management. Capable of developing strategic business plans and executing promotional programming while fostering relationships with key accounts and stakeholders.

Highest-signal resume keywords

• Beverage-Alcohol Sales Experience


• Three-Tier Distribution System Knowledge


• Chain Retail Execution


• Organizational Skills


• Microsoft Office Proficiency

ATS Optimization Keywords

Hard Skills

• Sales Growth Strategies


• Inventory Management


• Depletion Analysis


• Promotional Programming


• Account Performance Reporting

Soft Skills

• Interpersonal Skills


• Communication Skills


• Problem-Solving Skills


• Team-Building Skills


• Time Management Skills

Certifications & Qualifications

• High School Diploma


• GED


• Valid Driver's License

Industry Keywords

• On-Premise Channels


• Off-Premise Channels


• Distributor Relationships


• Retail Representatives


• Promotional Events

Tools & Technologies

• CRM Systems


• Microsoft Word


• Microsoft Excel


• Microsoft PowerPoint


• Microsoft OneNote