Premium & Group Event Executive

VSG Enterprises, LLC; United States; On-site; USD 60,000 - 95,000; Full time

Job summary

VSG Enterprises, LLC is seeking a results-driven Premium & Group Event Executive to generate revenue from premium seating and group packages for Tampa Bay Lightning games and events across our managed venues.

You will prospect daily via cold calls, emails, arena tours, and off-site meetings, leveraging CRM tools to grow and manage relationships, while executing innovative group sales initiatives that boost ticket revenue and fan experiences.

Qualifications

• Bachelor's degree in a related field is required.
• 2-4 years of group sales or related sales experience preferred.
• Experience in sports and entertainment industry preferred.

Responsibilities

• Maximize revenue through the sale of premium seating and group ticket packages.
• Plan, develop, sell, and execute group sales initiatives and special ticket programs.
• Prospect daily through cold calling, networking, arena tours, referrals, and other lead generation activities.
• Utilize CRM systems and sales tools to effectively manage and grow customer relationships.
• Implement proactive sales strategies to generate additional group sales opportunities from existing clients.
• Maintain complete, accurate customer records and sales activity in the CRM database.
• Provide exceptional service and account management support to existing clients.
• Assist in the development and execution of sales promotions and revenue-generating campaigns.
• Achieve or exceed all established monthly, quarterly, and annual sales goals.
• Represent the Tampa Bay Lightning at community, networking, and promotional events.
• Foster long-term relationships with clients and partners.

Skills

Relationship building

Verbal and written communication

Time management

Multi-tasking

Self-motivated

Sales mindset

Team player

Education

Bachelor's degree in Business, Sports Management, Marketing, Communications, or related field

Tools

CRM systems

Ticketmaster

Archtics

Microsoft Office

Job description

Job Summary

The Premium & Group Event Executive is responsible for generating revenue through the sale of premium seating and group ticket packages for Tampa Bay Lightning games, events at Benchmark International Arena, Yuengling Center, and other managed properties. This role utilizes phone outreach, email marketing, face-to-face presentations, venue tours, and off-site meetings to cultivate new business opportunities and grow existing accounts. Additionally, the position is responsible for developing and executing innovative group sales initiatives designed to increase ticket revenue and enhance our fans experience.

Essential Duties & Responsibilities

• Maximize revenue through the sale of premium seating and group ticket packages at all VSG managed properties.
• Plan, develop, sell, and execute group sales initiatives, theme nights, and special ticket programs.
• Prospect daily through cold calling, networking, arena tours, referrals, and other lead generation activities to develop new business opportunities.
• Utilize CRM systems and sales tools to effectively manage and grow customer relationships.
• Implement proactive sales strategies to generate additional group sales opportunities from existing clients.
• Maintain complete, accurate, and up-to-date customer records and sales activity within the CRM database.
• Provide exceptional service and account management support to existing clients, ensuring world-class customer experience.
• Assist in the development and execution of sales promotions and revenue-generating campaigns.
• Achieve or exceed all established monthly, quarterly, and annual sales goals.
• Represent the Tampa Bay Lightning at community, networking, and promotional events.
• Foster long-term relationships with clients, community partners, and key account holders.
• Perform other duties and responsibilities as assigned.

Game/Event Responsibilities

Game/Event Night responsibilities: Yes
Approximate number of events worked per year: 30-40

Qualifications

• Bachelor’s degree in Business, Sports Management, Marketing, Communications, or a related field required.
• 2-4 years of group sales or related sales experience preferred.
• Previous experience in the sports and entertainment industry preferred.
• Proven ability to build and maintain strong, collaborative relationships with colleagues, clients, and business partners.
• Excellent verbal and written communication skills.
• Strong time management, organization, and problem-solving abilities.
• Ability to effectively manage multiple projects and priorities in a fast-paced environment.
• Self-motivated, result-oriented professional with a strong work ethic and team-first mentality.
• Demonstrated passion for sales, customer success, and creative revenue-generating initiatives.
• Ability to adapt to changing business needs and work effectively both independently and as part of a team.
• Availability to work evenings, weekends, and select holidays as required by event schedules.
• Ticketmaster, Archtics, CRM and Microsoft Suite experience a plus.

Working Conditions

• Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting.
• This is an onsite role; flexibility to work remotely as needed.
• Ability to work extended hours including late nights, holidays, and weekends as needed.
• Ability to work prolonged periods sitting at a desk and working on a computer.
• Ability to lift/carry/move up to 25lbs.
• Ability to work in cold indoor temperatures.
• Ability to commute to various venues throughout the Greater Tampa Bay Area.
• Ability to work in areas that can become crowded with equipment and/or people.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Overview

Vinik Sports Group (VSG) is an entity established by Jeff Vinik to manage the three-time Stanley Cup Champion Tampa Bay Lightning (2004, 2020, 2021) of the National Hockey League and hold the leasehold rights to Benchmark International Arena, the 19,092-seat downtown Tampa home in which the team plays its games. The venue opened in 1996 and became Benchmark International Arena in August 2025 when the global mergers and acquisitions firm, Benchmark International, partnered with Vinik and the Lightning. Since 2010, Vinik has led a complete brand and business transformation of the Lightning and the arena, featuring a mostly private renovation of the publicly owned facility. Doug Ostrover and Marc Lipschultz joined the expanded ownership group of Vinik Sports Group in 2024, alongside Arctos, which initially joined in 2021. In addition to owning the Lightning and managing Benchmark International Arena, Vinik Sports Group, through TBSE, manages the Yuengling Center on the campus at the University of South Florida.

Website

VinikSportsGroup.com