Premium & Group Event Executive

Vinik Sports Group; Tampa (FL); On-site; USD 55,000 - 90,000; Full time

Job summary

Vinik Sports Group is seeking a Premium & Group Event Executive to drive revenue through premium seating and group ticket sales for the Tampa Bay Lightning and other venues. The role involves phone outreach, email marketing, face-to-face presentations, venue tours, and off-site meetings to cultivate new business and grow existing accounts.

Ideal candidates have 2–4 years in group sales, a related bachelor’s degree, and strong communication skills.

Qualifications

• Bachelor's degree in Business, Sports Management, Marketing, Communications, or a related field.
• 2–4 years of group sales or related sales experience preferred.
• Previous experience in sports/entertainment industry preferred.
• Proven ability to build and maintain relationships with clients and partners.
• Excellent verbal and written communication skills.
• Strong time management and ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Maximize revenue through the sale of premium seating and group ticket packages at VSG properties.
• Plan, develop, sell, and execute group sales initiatives and special ticket programs.
• Prospect daily via cold calling, networking, and referrals to grow opportunities.
• Utilize CRM systems to manage customer relationships and sales activity.
• Maintain accurate customer records in the CRM database.
• Provide account management support to ensure a world-class fan experience.
• Assist in creating and executing promotions and revenue-generating campaigns.
• Achieve monthly, quarterly, and annual sales goals.
• Represent Vinik Sports Group at community, networking, and promotional events.

Skills

Group sales

CRM experience

Communication

Time management

Education

Bachelor's degree

Tools

Ticketmaster

Archtics

CRM

Microsoft Office

Job description

Job Summary

The Premium & Group Event Executive is responsible for generating revenue through the sale of premium seating and group ticket packages for Tampa Bay Lightning games, events at Benchmark International Arena, Yuengling Center, and other managed properties. This role utilizes phone outreach, email marketing, face-to-face presentations, venue tours, and off‑site meetings to cultivate new business opportunities and grow existing accounts. Additionally, the position is responsible for developing and executing innovative group sales initiatives designed to increase ticket revenue and enhance our fans experience.

Essential Duties & Responsibilities

• Maximize revenue through the sale of premium seating and group ticket packages at all VSG managed properties.
• Plan, develop, sell, and execute group sales initiatives, theme nights, and special ticket programs.
• Prospect daily through cold calling, networking, arena tours, referrals, and other lead generation activities to develop new business opportunities.
• Utilize CRM systems and sales tools to effectively manage and grow customer relationships.
• Implement proactive sales strategies to generate additional group sales opportunities from existing clients.
• Maintain complete, accurate, and up‑to‑date customer records and sales activity within the CRM database.
• Provide exceptional service and account management support to existing clients, ensuring world‑class customer experience.
• Assist in the development and execution of sales promotions and revenue‑generating campaigns.
• Achieve or exceed all established monthly, quarterly, and annual sales goals.
• Represent the Tampa Bay Lightning at community, networking, and promotional events.
• Foster long‑term relationships with clients, community partners, and key account holders.
• Perform other duties and responsibilities as assigned.

Game/Event Responsibilities

• Game/Event Night responsibilities: Yes
• Approximate number of events worked per year: 30-40

Qualifications

• Bachelor’s degree in Business, Sports Management, Marketing, Communications, or a related field required.
• 2-4 years of group sales or related sales experience preferred.
• Previous experience in the sports and entertainment industry preferred.
• Proven ability to build and maintain strong, collaborative relationships with colleagues, clients, and business partners.
• Excellent verbal and written communication skills.
• Strong time management, organization, and problem‑solving abilities.
• Ability to effectively manage multiple projects and priorities in a fast‑paced environment.
• Self‑motivated, result‑oriented professional with a strong work ethic and team‑first mentality.
• Demonstrated passion for sales, customer success, and creative revenue‑generating initiatives.
• Ability to adapt to changing business needs and work effectively both independently and as part of a team.
• Availability to work evenings, weekends, and select holidays as required by event schedules.
• Ticketmaster, Archtics, CRM and Microsoft Suite experience a plus.

Working Conditions

• Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting.
• This is an onsite role; flexibility to work remotely as needed.
• Ability to work extended hours including late nights, holidays, and weekends as needed.
• Ability to work prolonged periods sitting at a desk and working on a computer.
• Ability to lift/carry/move up to 25lbs.
• Ability to work in cold indoor temperatures.
• Ability to commute to various venues throughout the Greater Tampa Bay Area.
• Ability to work in areas that can become crowded with equipment and/or people.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.