Premium DTC Growth Lead - Acquisition & Brand Strategy

Go Fractional; United States; Remote; USD 124,000 - 207,000; Part time

Benefits offered by this job

Remote work possible

Job summary

Go Fractional is seeking a senior Growth Lead / Acquisition Lead to architect and execute the first acquisition system for our premium brand launch. You will design channel mix, optimize the funnel, and partner with founders to translate learnings into weekly decisions.

The role is freelance/fractional with 3 months initial scope, 1.5–2 days per week, and remote work options. You will measure CAC, ROAS, and AOV while protecting brand positioning.

Qualifications

• Senior profile with strong experience in digital acquisition for DTC, e-commerce or premium brands.
• Experience launching or scaling DTC brands.
• Proven ability to connect brand, business, creativity and data.

Responsibilities

• Build and pilot the first acquisition system for FORREST.
• Define the right channel mix: Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletter, content and collaborations.
• Structure the acquisition funnel from traffic to conversion.
• Identify and test the most relevant creative angles.
• Coordinate media buying, CRM, tracking and creative specialists.
• Set up a reporting system and analyse CAC, ROAS, margins, and AOV.
• Recommend budget allocation and scaling decisions.

Skills

Digital acquisition

Funnel analysis

Creative testing

Data storytelling

Cross-functional collaboration

Tools

Shopify

CRM systems

Google Analytics

Job description

Go Fractional is seeking a senior Growth Lead / Acquisition Lead to architect and execute the first acquisition system for our premium brand launch. You will design channel mix, optimize the funnel, and partner with founders to translate learnings into weekly decisions.

The role is freelance/fractional with 3 months initial scope, 1.5–2 days per week, and remote work options. You will measure CAC, ROAS, and AOV while protecting brand positioning.