Premium Brand Architect: Scale & Identity Leader

Content Creators; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Triquetra seeks a Brand Creative Director to own the brand identity from packaging to digital storefronts and retail presence. You will lead the rebrand, establish scalable systems, and guardrails for 100+ SKUs, guiding a growing creative team.

You will drive brand coherence across TikTok, DTC, Amazon, and retail listings, ensuring premium, compliant storytelling. The role partners with marketing, product, and compliance to deliver a consistent consumer experience.

Qualifications

• Brand design / creative leadership experience directing other creatives.
• CPG background - supplements, wellness, beauty, or food with digital and physical shelf presence.
• Built or rebuilt a brand identity at scale, ideally through a rebrand, packaging system overhaul, or retail launch.
• Portfolio shows brand systems, packaging, and standards a team actually executed against.
• Proven people developer with tracks of elevating designers to world-class.
• Player-coach who ships at velocity and sets a high bar.

Responsibilities

• Own, evolve, and enforce the complete brand identity system across 100+ products and every channel.
• Build the repeatable visual language with templates and component libraries.
• Serve as the final creative quality gate to ensure brand consistency system-wide.
• Lead the internal rebrand: manage agency, decisions on identity and design system, and Expo West 2027 timeline.
• Carry the identity through packaging, website, Amazon listings, social, Expo West booth, and buyer materials.
• Own packaging design and the retail shelf experience, including front-of-pack language.
• Develop shelf-ready, buyer-tested design for Sprouts, Whole Foods, Walmart, and Costco.
• Translate complex science into a warm, credible consumer brand while maintaining accuracy.
• Lead, coach, and develop the in-house creative team; senior design lead reports to this role.
• Review and elevate the team’s work; build rhythms to transfer brand standards across the team.
• Own the brand workstream for monthly launches: naming, packaging, launch identity, and listing direction.
• Ensure cross-channel consistency and maintain regulatory guardrails with compliance.

Skills

Brand design / creative leadership

CPG background

Brand identity at scale

People development

Cross-functional diplomacy

Retail packaging experience

AI image/video pipelines

Conversion / CRO literacy

Tools

Figma

AI image/video pipelines

Job description

Triquetra seeks a Brand Creative Director to own the brand identity from packaging to digital storefronts and retail presence. You will lead the rebrand, establish scalable systems, and guardrails for 100+ SKUs, guiding a growing creative team.

You will drive brand coherence across TikTok, DTC, Amazon, and retail listings, ensuring premium, compliant storytelling. The role partners with marketing, product, and compliance to deliver a consistent consumer experience.