Brand Creative Director: Elevate Identity & Packaging

Socket.dev; West Chester Township (OH); On-site; USD 150,000 - 210,000; Full time

Job summary

Triquetra seeks a Brand Creative Director to own the brand identity across 100+ SKUs, guiding the rebrand and ensuring consistency from packaging to Amazon listings. You will lead the internal creative team and manage agency partnerships, driving a premium, compliant brand voice.

The role focuses on brand coherence and retail readiness, with a hard debut date at Expo West 2027. A background in CPG with scale and packaging experience is essential, with strong leadership and collaboration skills.

Qualifications

• Brand leadership experience with scale and rebrands.
• CPG background in supplements, wellness, beauty, or food.
• Experience rebuilding brand identity for 100+ SKUs.
• Portfolio shows brand systems, packaging, and standards.
• Proven people developer and hands-on leader.
• Ability to ship at velocity in a fast-paced environment.

Responsibilities

• Own brand identity system across all channels (packaging, digital, retail).
• Lead rebrand efforts, manage agencies, and hit Expo West 2027 debut.
• Oversee packaging design and retail shelf presence for national retailers.
• Shape brand storytelling and voice across touchpoints.
• Lead the creative team and establish reviews and feedback rhythms.
• Drive brand workstreams for new product launches and listings.
• Ensure cross-channel consistency and regulatory compliance.

Skills

Brand leadership

Brand systems

Packaging design

Team leadership

Cross-functional collaboration

Figma

Tools

Figma

AI image pipelines

Job description

Triquetra seeks a Brand Creative Director to own the brand identity across 100+ SKUs, guiding the rebrand and ensuring consistency from packaging to Amazon listings. You will lead the internal creative team and manage agency partnerships, driving a premium, compliant brand voice.

The role focuses on brand coherence and retail readiness, with a hard debut date at Expo West 2027. A background in CPG with scale and packaging experience is essential, with strong leadership and collaboration skills.