Customer Marketing Associate, Promotional Strategy

FanDuel; New York (NY); On-site; USD 48,000 - 60,000; Full time

Benefits offered by this job

FanDuel Total Rewards

Job summary

FanDuel is seeking a Customer Marketing Associate, Promotional Strategy to shape and scale FanDuel Predicts’ promotions and loyalty initiatives. You’ll own day-to-day promo execution, coordinate messaging, and partner with Ops, Legal, Creative, and Commercial teams to drive engagement and retention.

In this role, you’ll analyze promo performance, forecast campaigns, and contribute to the broader loyalty strategy, turning data into actionable recommendations for growth across the fanbase.

Qualifications

• Bachelor’s degree or equivalent industry experience preferred.
• 1-3 years of marketing experience in gaming or regulated industries.
• Proficient data manipulation in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.).
• Detail-oriented with strong organizational skills and project management ability.
• Data-driven with strong analytical skills; translates results into recommendations.
• Knowledge of promotions, loyalty programs, and customer retention strategies.
• Collaborative mindset and ability to work with cross-functional teams.
• Sports and gaming interest, familiarity with FanDuel products.
• Willing to work non-traditional hours.

Responsibilities

• Own day-to-day promotional execution and ticket management.
• Manage core promotional processes including legal reviews and term development.
• Liaise with Ops, Creative, Legal, Commercial to define objectives and needs.
• Forecast all Predicts promotions and monitor promo performance and cost.
• Analyze post-mortems and propose optimizations for future promos.
• Ideate new promotional constructs to boost engagement and retention.
• Conduct competitive tracking to identify differentiation opportunities.
• Contribute to shaping the broader loyalty strategy tying promos to long-term value.

Skills

Excel data analysis

Promotions knowledge

Customer retention

Cross-functional collaboration

Attention to detail

Analytical thinking

Sports/gaming familiarity

Regulated industry exposure

Education

Bachelor’s degree or equivalent industry experience

Tools

Excel

Job description

THE POSITION

Our roster has an opening with your name on it

THE POSITION

Our roster has an opening with your name on it

We’re looking for a Customer Marketing Associate, Promotional Strategy to play a critical role in shaping and scaling FanDuel Predicts’ promotional ecosystem. This role will lead the execution and continuous evolution of our All Customer Promotions strategy, while also contributing to broader promotional and loyalty strategy development. You will work cross-functionally across Operations, GTM, Commercial, Product, Legal and external partners to ensure promotions are not only executed seamlessly, but designed and optimized to drive meaningful customer engagement and retention. This is an opportunity to operate at the intersection of strategy and execution, owning a critical revenue-driving lever while helping define how promotions evolve as part of a broader loyalty system.

THE GAME PLAN

Everyone on our team has a part to play

• Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets
• Manage core promotional processes, including Legal reviews and term development, creative requests, and maintaining promotional trackers to ensure campaigns are accurate and delivered on time
• Liaise with core delivery stakeholders (Ops, Creative, Legal, Commercial) including defining promotional objectives and needs, providing feedback, and tracking delivery
• Help drive the forecasting process for all Predicts promotions, as well as monitoring promo performance and cost reporting to measure success
• Contribute to post-mortem promotion analysis for major Predicts moments, offering insights and optimizations for future promotional efforts
• Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention
• Conduct ongoing competitor tracking to gain a deeper understanding of promotional capabilities across the market landscape and identify opportunities for differentiation
• Help shape the broader loyalty strategy, contributing insights on how promotions ladder into longterm retention and customer value

THE STATS

• Bachelor’s degree or equivalent industry experience preferred.
• 1-3 years of experience in marketing, preferably in gaming, sports, or a highly-regulated industry.
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
• Data-driven mindset and strong analytical skills; using data to tackle problems and translate results into recommendations.
• Strong understanding of promotions, loyalty programs, and customer retention strategies.
• Has a positive attitude and loves opportunities to collaborate with others.
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• An avid sports and gaming fan, and have played FanDuel or competitive products.
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus.
• Willing to work some non-traditional hours.

About Fanduel

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Player Benefits

We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [e-mail].

The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.