Precision Oncology Marketing Lead - Hybrid/Remote

Abbott; United States; Remote; USD 78,000 - 156,000; Full time

Benefits offered by this job

Retirement plan with high employer_con

Great places to work

Diversity and inclusion

Job summary

Abbott is seeking a Marketing Specialist to execute the product strategy and commercialization for cancer diagnostics within our portfolio. You will manage KOLs, speaker bureaus, conference planning, and cross-functional coordination to deliver milestones.

You will lead promotional materials, develop differentiated roadmaps, and collaborate with R&D, regulatory, market access, finance, and operations to drive product growth. This position supports the US market with a hybrid/remote setup.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related business discipline.
• 4+ years of experience in marketing, product management, brand management, or related commercial functions.
• Exceptional organizational skills, with ability to manage multiple projects and deadlines.
• Strong project management skills with attention to detail and ability to coordinate complex initiatives.
• Excellent written and verbal communication skills, with ability to collaborate across cross-functional teams.
• Demonstrated initiative, adaptability, and ability to work independently in a fast-paced environment.

Responsibilities

• Lead the end-to-end commercialization strategy including segmentation, targeting, positioning, and messaging.
• Analyze market and clinical trends, customer needs, disease state insights, and competitive offerings for development of commercialization strategy.
• Create clear strategies, plans, and tactics for product launches and market access planning.
• Lead development and execution of promotional materials and programs for key customers.
• Synthesize market trends and customer needs to develop differentiated product roadmaps and investments.

Skills

Strategic marketing

Cross-functional collaboration

Project management

Communication skills

KOL engagement

Education

Bachelor's degree in Marketing, Business Administration, or a related business discipline

Master's degree in Business Administration (MBA) or related field preferred

Job description

Abbott is seeking a Marketing Specialist to execute the product strategy and commercialization for cancer diagnostics within our portfolio. You will manage KOLs, speaker bureaus, conference planning, and cross-functional coordination to deliver milestones.

You will lead promotional materials, develop differentiated roadmaps, and collaborate with R&D, regulatory, market access, finance, and operations to drive product growth. This position supports the US market with a hybrid/remote setup.