PR Specialist - Gap Inc.

Gap Inc.; California, San Francisco (MO, CA); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic PR Specialist to support strategic communications for their CEO. This role offers a unique opportunity to shape and execute the CEO's communication strategy, focusing on social media management and media relations. The ideal candidate will possess strong writing skills, creativity, and a passion for content creation. You will collaborate with cross-functional teams, manage executive communications, and enhance the company's presence in the media landscape. If you're ready to make a significant impact in a fast-paced environment, this position is perfect for you.

Qualifications

• Proven experience in communications, PR, or marketing role.
• Understanding of social media platforms, particularly LinkedIn.

Responsibilities

• Manage CEO’s LinkedIn content and enhance thought leadership presence.
• Create briefs for CEO events and support media relations.
• Support corporate affairs team with logistics and presentations.

Skills

Content Creation

Media Relations

Social Media Management

Project Management

Communication Skills

Interpersonal Skills

Education

Bachelor's Degree in Communications or Marketing

Tools

Mailchimp

Job description

About the Role

The PR Specialist will play a crucial role in supporting strategic communications for Gap Inc., including the company's CEO. This position offers an exciting opportunity to help shape and execute the CEO’s communication strategy both internally and externally, ensuring alignment with our corporate strategy and Gap Inc.’s purpose and priorities. The ideal candidate will be a strong writer, with great creativity and organizational skills and a passion for content creation and media relations.

What You'll Do

• Social Media Management & Content Creation:
  • Help create and manage content for CEO’s LinkedIn to enhance thought leadership presence.
  • Maintain content calendar and support development of weekly CEO LinkedIn brief outlining posting cadence, copy/assets for review and other notable flags.
  • Work with the broader communications team to align on social media strategy across Gap Inc., brands and other senior leaders.
  • Create engaging/shareable content and work with creative team to keep social assets updated.
  • Monitor LinkedIn posts, competitor activities, and industry best practices to identify opportunities for continued channel enhancement.
  • Develop quarterly report to track progress against social goals.
    
• Executive Communications Support:
  • Collaborate with cross-functional teams in developing weekly CEO brief to share timely content for review/discussion.
  • Manage and maintain organization of CEO email inbox.
  • Manage formatting, previewing and sending of all-employee CEO emails from Mailchimp platform.
    
• Media Relations Support:
  • Create briefs for CEO events, speaking engagements and interviews.
  • Support management of VIP stakeholder list and work closely with PR teams to support VIP seeding process.
  • Research, arrange meetings and build relationships with key reporters, media outlets and content creators.
  • Pitch ideas to the internal team on prominent and emerging media platforms that we can leverage to advance CEO thought leadership platform.
    
• Event Support:
  • Support vetting of events and speaking engagements.
  • Proactively research and present new speaking opportunities that support CEO external speaking strategy and advance Gap Inc. narrative.
  • Maintain CEO event tracker to organize incoming event/speaking opportunity invites, track decisions and plan into event execution.
  • Support event logistics as needed.
    
• Corporate Affairs Support:
  • Support ad hoc corporate affairs team needs i.e. research media opportunities/events on-traditional media, help coordinate logistics and materials for corporate events, and support creation of internal presentations.

Who You Are

• Bachelor's degree and proven experience in a comparable communications, PR, or marketing role.
• Prior experience in media relations, press seeding and project management.
• Understanding of social media platforms, particularly LinkedIn, and proficient in content creation.
• Excellent communication skills, both written and verbal, with a keen eye for detail.
• Strong interpersonal skills and ability to work with senior leadership and external stakeholders.
• Ability to adjust to evolving priorities and handle sensitive information with professionalism and confidentiality.
• Ability to work in a fast-paced, deadline-driven environment while managing multiple projects.
• Knowledge of industry trends and best practices in communications and social media.
• Demonstrated ability to work collaboratively within a team and across departments.