Sr. Manager - Loyalty Customer Lifecycle

Gap Inc.; California, San Francisco (MO, CA); On-site; USD 80,000 - 110,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Senior Manager of Customer Lifecycle to join their Loyalty Team. This role is pivotal in shaping customer engagement and retention strategies, leveraging data analytics to drive loyalty across diverse customer segments. The ideal candidate will thrive in a fast-paced environment, managing multi-channel marketing campaigns and collaborating with cross-functional teams. If you have a passion for enhancing customer experiences and a knack for data-driven decision-making, this opportunity is perfect for you.

Qualifications

• Experience in customer lifecycle marketing, CRM, or related role in retail.
• Strong analytical skills to interpret data and make decisions.

Responsibilities

• Develop and implement lifecycle marketing strategies to enhance customer engagement.
• Analyze customer data for insights and campaign effectiveness.

Skills

Customer Lifecycle Marketing

Data Analytics

CRM Systems

Marketing Automation Tools

Campaign Management

Creative Problem-Solving

Education

Bachelor's Degree in Marketing or Related Field

Tools

Marketing Automation Tools

CRM Systems

Job description

About the Role

We are seeking a dynamic and strategic Senior Manager of Customer Lifecycle to join our Loyalty Team at Gap Inc. The ideal candidate will be responsible for developing and executing strategies to enhance customer engagement, retention, and lifetime value. This role requires a deep understanding of customer behavior, data analytics, and lifecycle marketing techniques.

What You'll Do

• Develop and Implement Lifecycle Strategies: Design and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty across all customer segments.
• Customer Segmentation: Utilize data analytics to segment customers based on behavior, preferences, and purchase history to tailor marketing efforts effectively.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email, SMS, social media, and in-app messaging, to nurture customer relationships.
• Customer Loyalty Programs: Develop and manage loyalty programs, referral programs, and other initiatives to increase customer retention and lifetime value.
• Omni-Channel Engagement: Create and implement strategies for seamless omni-channel customer engagement, ensuring a consistent and personalized experience across all touchpoints.
• Partnering with CRM Teams: Collaborate closely with CRM teams to leverage customer data, insights, and tools for effective lifecycle marketing and engagement.
• Data Analysis and Reporting: Analyze customer data to identify trends, insights, and opportunities for improvement. Provide regular reports on key performance metrics and campaign effectiveness.
• Collaboration: Work closely with cross-functional teams, including product, sales, and customer service, to ensure a cohesive and customer-centric approach.

Who You Are

• Experience in customer lifecycle marketing, CRM, or a related role, preferably in the retail industry.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation tools and CRM systems.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.