PR & Sample Coordinator

PARETO SECURITIES AS; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

An innovative fashion house is seeking a detail-oriented PR & Sample Coordinator to enhance brand representation and media engagement. This fast-paced role involves managing showroom operations, coordinating samples, and assisting with press and influencer relations. The ideal candidate will thrive in a dynamic environment, showcasing strong organizational and communication skills. Join a community that challenges conventions and embraces a mindset of progress, where your contributions can make a significant impact in the fashion industry. If you're passionate about fashion and eager to be part of a transformative team, this opportunity is for you.

Qualifications

• 1-2 years experience in PR, fashion, or showroom management.
• Strong organizational and communication skills are essential.

Responsibilities

• Oversee showroom management and organization.
• Manage sample logistics and support press relations.

Skills

Organizational Skills

Communication Skills

Multitasking

Problem-Solving

Fashion Knowledge

Education

1-2 years experience in PR or fashion

Tools

Microsoft Office

Google Suite

PR Tools (e.g. Sparkle, Fashion GPS, Launchmetrics)

Job description

WE ARE LOOKING FOR A PR & SAMPLE COORDINATOR WHO IS OBSESSED WITH DETAILS, LOVES FASHION, AND THRIVES IN A FAST-PACED ENVIRONMENT!

YOUR MISSION & RESPONSIBILITIES AHEAD OF YOU
The PR & Sample Coordinator plays a key role in supporting the PR and Brand team by managing sample logistics, overseeing showroom operations, and assisting with press and influencer relations. This role ensures the smooth execution of PR initiatives, brand representation, and media engagement. The ideal candidate thrives in a fast-paced environment, has a keen eye for detail, and is passionate about fashion and communication.

The role includes the following main responsibilities:

• Showroom Management: Oversee the organisation and upkeep of the showroom, ensuring it represents the GANNI brand aesthetic at all times. Working with the PR Managers to coordinate and handle showroom appointments with press and influencers.
• Sample Coordination: Manage sample trafficking, including tracking, sending, receiving, and maintaining inventory.
• Press & Influencer Relations: Assist in coordinating press and influencer requests, ensuring timely responses and effective communication.
• Events Support: Support the planning and execution of PR events, including runway shows, press days and influencer activations.
• Intern Co-ordination: Oversee and work closely with the interns to support full PR team across tasks.
• Content Support: Coordinate gifting initiatives and support PR team efforts in content seeding and brand collaborations.

MUST HAVE REQUIREMENTS:
We are looking for someone with the following qualifications and mindset:

• 1-2 years of experience in PR, fashion, or showroom management (internship experience applicable).
• Strong organisational skills with the ability to multitask in a fast-paced environment.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Office, Google Suite, and familiarity with PR tools (e.g. Sparkle, Fashion GPS, Launchmetrics).
• Passion for fashion, media, and brand storytelling.
• A proactive, problem-solving mindset and a collaborative approach to work.

THE GANNI WAY
We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance!), Authenticity (you march at your own beat!), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack) the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing PR team!

BE BOLD AND JOIN OUR GANNI COMMUNITY!
We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI Community. If you have more questions regarding the position please contact Jessica Betty, Senior PR Manager at [e-mail].

We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “Apply for position” button.

We welcome applications from all people regardless of gender identities, sexual orientations, ethnicities, racial identities, religious beliefs, disability statuses and personal expressions. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV.

ABOUT GANNI
Founded in Copenhagen, GANNI is a Danish fashion house led by the husband-and-wife duo Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. Born from Ditte’s joyful and uninhibited approach to fashion, GANNI embodies a vision of self-expression, empowering individuals to feel like their most confident selves. More than a fashion brand, GANNI has grown into a mindset—a movement that embraces a community of progressive-minded change-makers with a distinctive, unconventional sense of style, defining the GANNI Girl and ushering in a new era of luxury. With offices in Copenhagen, Paris, New York, and Shanghai, GANNI is present in over 700 of the world’s most prestigious retailers and operates 70 stores across Europe, the United States, and Asia. GANNI.com delivers to 35 countries globally, including Australia, Canada, and South Korea.

As a certified B-Corp, GANNI is committed to progress over perfection, always striving to make better choices in every aspect of the business. The brand is dedicated to embracing innovation, particularly through its Fabrics of the Future program and circular initiatives. GANNI publishes an annual Responsibility Report, offering transparency on its progress, commitments, and impact as it continues its journey toward a more responsible future.

OUR VISION & MISSION
TO PLAYFULLY CHALLENGE CONVENTION AS A FORCE OF POSITIVE CHANGE FOR STYLE, PEOPLE AND PLANET.

Our approach to creating fashion is always disruptive, refreshing and innovative. From challenging the conventions of style, to revolutionizing the business practices of the industry - we challenge the status quo of a cluttered and homogenising landscape in service of better.