PR Manager

The SWATCH Group; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

The SWATCH Group is seeking a PR Manager for U.S. & Caribbean to lead public relations strategy for RADO, elevating brand awareness and desirability in the U.S. market.

You will manage earned media, media relations, influencer engagement, and agency partnerships; oversee brand events, coordinating 5–8 small-scale events annually and 2–3 large activations with external agencies.

Responsibilities

• Develop and implement RADO's public relations strategy to increase U.S. brand awareness and desirability.
• Lead earned media, media relations, influencer engagement, and agency management.
• Oversee brand events and activations, coordinating events with external partners.

Job description

Job Description

As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness, visibility, and desirability within the U.S. market. The role will lead earned media efforts, media relations, influencer engagement, agency management, and strategic storytelling initiatives that strengthen the brand's reputation and market presence.

The PR Manager will serve as the primary liaison and manager of the external PR and/or event agencies, ensuring alignment with brand objectives, campaign priorities, and performance expectations. In addition, this individual will oversee brand events that support broader communications and marketing objectives. The role will independently manage and execute 5-8 small-scale events annually and lead the coordination of 2-3 larger-scale brand activations in partnership with an external agency.