eCommerce & Digital Media Specialist

TISSOT; Miami (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Excellent health, dental and vision保险

401(k) with company match

Life insurance and Long Term Disabled

18 days of PTO per year

Employee product discount

Job summary

The Swatch Group U.S. is seeking an eCommerce & Digital Media Specialist to support Tissot US. This role drives digital marketing initiatives, coordinates campaigns across major platforms, analyzes performance, and collaborates with internal teams to boost brand visibility and ecommerce growth.

Responsibilities include paid media coordination, email marketing support, data-driven optimization, and cross‑functional collaboration. Office‑based in Miami with a strong emphasis on results.

Qualifications

• BA degree required.
• 3–5 years of industry related experience.
• Digital Marketing experience with proven success; retail or agency experience desirable.
• Email Marketing experience.
• Well versed in media planning and digital campaign optimization on different channels.
• Knowledge of Salesforce Marketing Cloud and/or email marketing tools.
• Experience with GA4 & SAP.

Responsibilities

• Support planning and coordination of paid media campaigns across Meta, Google, YouTube, TikTok, CTV and other platforms.
• Assist ecommerce operations: troubleshoot issues, audit content, ensure accuracy for customer experience.
• Coordinate with Site Merchandising and Operations on paid media execution and promo codes.
• Monitor campaign performance and provide data-driven recommendations to improve engagement and conversions.
• Identify trends and growth through data analysis.
• Collaborate with HQ and internal teams to build cross-platform campaigns.
• Act as point of contact for platform best practices and competitive landscaping.
• Support and analyze email marketing initiatives, including automated journeys and seasonal campaigns.
• Maintain knowledge of digital platforms, content strategies, and industry trends.
• Coordinate retailer media initiatives and marketplace marketing with Amazon.
• Manage Promoboxx campaigns and local retailer marketing initiatives.

Skills

Digital Marketing

Email Marketing

Media planning

Campaign optimization

Salesforce Marketing Cloud

GA4

SAP

Education

BA degree

Tools

GA4

Promoboxx

Salesforce Marketing Cloud

Job description

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group covers all price segments and is active in the manufacture and sale of jewelry, watch movements, and components.

Job Description

As the eCommerce & Digital Media Specialist at Swatch Group U.S., you will assist in the digital efforts of Tissot US and support the eCommerce team in driving growth and brand visibility through strategic digital marketing initiatives. You will coordinate campaigns, analyze performance, manage agencies, and collaborate cross‑functionally to achieve measurable results.

• Support the eCommerce & Digital Media Manager in the planning and coordination of paid media campaigns across Meta, Google, YouTube, TikTok, CTV, and other digital platforms.
• Support day‑to‑day ecommerce operations by troubleshooting technical issues, auditing website content, and ensuring information accuracy to maintain a strong customer experience.
• Partner with Site Merchandising and Operations teams on day‑to‑day support for paid media execution, including product list curation, search keyword lists, promo code set up, etc.
• Monitor campaign performance and provide data‑driven recommendations to improve engagement, traffic quality, and conversion performance.
• Identify trends, insights and growth through data analysis.
• Collaborate with HQ and internal teams to build cohesive cross‑platform campaigns.
• Act as the key point of contact for campaign platform best practices and competitive landscaping.
• Support and analyze email marketing initiatives, including automated journeys and seasonal campaigns, to drive customer engagement and ecommerce performance.
• Maintain strong knowledge of digital platforms, content strategies, and industry trends to support audience growth and engagement objectives.
• Create and maintain Digital Performance calendar as it relates to launches, key placements, etc. for Paid Search, Newsletters, Paid Social campaigns, YouTube, CTV, Programmatic and other channels.
• Coordinate retailer media initiatives and support marketplace marketing efforts with Amazon.
• Manage Promoboxx campaigns and coordinate localized retailer marketing initiatives to support brand visibility and drive traffic to partner stores.
• Identify opportunities to improve workflows, reporting processes, and operational efficiency.
• Coordinate with finance teams to ensure timely invoice submission and payment processing.
• All other duties assigned by Senior management.

Professional Requirements

• BA degree required.
• 3-5 years of industry related experience.
• Digital Marketing related experience with proven success. Corporate Retail or agency experience is also highly desired.
• Email Marketing experience.
• Well versed in media planning and digital campaign optimization on different channels.
• Knowledge of Salesforce Marketing Cloud and/or email marketing tools.
• Experience with GA4 & SAP.

Physical Requirements

This is primarily an active position that requires the role to be in the office. The eCommerce & Digital Media Specialist must have the ability to operate computer equipment and must be able to walk, kneel, climb, speak, hear, bend, stoop, reach, lift, and move for an extended period of time and carry up to 50 lbs. Finger dexterity is necessary.

Equal Opportunity & Diversity

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.

Benefits

• Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution).
• Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution).
• Company paid life insurance and Long Term Disability.
• 18 days of PTO per year.
• Special bucket of sick time per year, extended paid time for medical, parental and military leave.
• Holiday pay.
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance.
• Employee product discount.

Job Location

800 Waterford Way, 33126 Miami FL, United States (Florida)

Company Address

The Swatch Group (U.S.) Inc. 800 Waterford Way Suite 1000 Miami, FL 33126 USA