PR Manager

Lumesse; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance (medical, dental, and

401(k) with employer match

Life insurance and long-term-disabilty

PTO 18 days per year

Holiday pay

Voluntary FSA and STD

Job summary

Swatch Group is seeking a PR Manager for U.S. & Caribbean to lead RADO’s public relations strategy, elevating brand visibility and desirability in the U.S. market.

The role oversees earned media, media relations, influencer engagement, and agency management, while coordinating 5–8 small events annually and 2–3 large activations with external partners. The candidate will manage U.S. media relations, develop press materials, and report PR performance.

Qualifications

• 5+ years of progressive public relations and brand communications experience.
• In-house PR experience for luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brands.
• Experience leading PR efforts from the brand/client side.
• Demonstrated experience managing external PR agencies and holding agency partners accountable for results.
• Strong understanding of earned media, influencer relations, executive communications, and integrated PR strategies.
• Proven track record of driving brand awareness, media visibility, and high-quality earned media coverage.
• Experience planning and managing brand events, product launches, media events, and VIP activations.
• Must thrive in a fast-paced environment and effectively manage multiple priorities and deadlines.
• Willingness to travel up to 35% and work weekends as needed.

Responsibilities

• Develop and execute annual PR strategies to increase brand awareness and earned media.
• Manage external PR agency, aligning with local and global objectives and KPI tracking.
• Collaborate with Sr. Marketing Manager and global team to align PR with brand strategy.
• Lead PR for product launches, partnerships, sponsorships, and other initiatives.
• Identify opportunities to increase media engagement, brand relevance, and earned visibility.
• Create press releases, media kits, talking points, and communications materials.
• Lead PR initiatives from concept through execution and manage agency relationships.
• Build relationships with editors, journalists, stylists, influencers, media, and partners.
• Analyze PR performance and budget management including forecasting and invoicing.

Skills

PR strategy

Media relations

Influencer relations

Event management

Education

Bachelor's Degree in Communications/PR/Journalism/Marketing/Business

Job description

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.

Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.

Job Description

As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness, visibility, and desirability within the U.S. market. The role will lead earned media efforts, media relations, influencer engagement, agency management, and strategic storytelling initiatives that strengthen the brand's reputation and market presence.

The PR Manager will serve as the primary liaison and manager of the external PR and/or event agencies, ensuring alignment with brand objectives, campaign priorities, and performance expectations. In addition, this individual will oversee brand events that support broader communications and marketing objectives. The role will independently manage and execute 5-8 small-scale events annually and lead the coordination of 2-3 larger-scale brand activations in partnership with an external agency.

Duties & Responsibilities

Public Relations & Brand Communications

• Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media.
• Manage the external PR agency, ensuring initiatives align with local and global objectives and evaluating performance against established KPIs, media coverage, and awareness goals.
• Partner with the Sr. Marketing Manager and global communications team to align PR with overall brand and marketing strategy.
• Develop and execute PR strategies for product launches, collections, partnerships, sponsorships, and other brand initiatives.
• Identify new opportunities to increase media engagement, brand relevance, and earned visibility.
• Develop press releases, media kits, presentations, executive talking points, and other communications materials.
• Lead PR initiatives from concept through execution.
• Build and maintain relationships with editors, journalists, stylists, influencers, media, and industry partners.
• Manage U.S. media relations for RADO, including proactive outreach, media requests, product loans, photo shoots, placements, interviews, and editorial opportunities.
• Identify and execute influencer and brand ambassador opportunities in partnership with the agency.
• Analyze and report on PR performance, including media impressions, coverage quality, share of voice, and ROI.
• Manage the annual PR budget, including planning, forecasting, invoicing, and performance tracking.

Events

• Plan and execute approximately 5–8 small-scale events annually, including retail partner activations, media events, product launches, and VIP engagements.
• Manage all aspects of small-scale events, including venues, budgets, logistics, guest management, production, travel, and post-event reporting.
• Lead 2–3 large-scale brand events annually in partnership with an external agency, serving as the primary internal project lead.
• Ensure agency-managed events align with brand objectives, timelines, budgets, and execution standards.
• Manage event planning timelines, approvals, logistics, run-of-show development, and on-site execution.
• Prepare pre- and post-event analyses, including attendance, media impact, and ROI.
• Collaborate with retail partners, media, influencers, and key stakeholders to maximize event visibility and business impact.
• Manage event budgets, reconciliation, invoicing, and SAP processes.

Additional Responsibilities

• Develop weekly, monthly, quarterly, and annual PR and media activity reports.
• Collaborate with internal teams on new ideas, campaigns, and opportunities.
• Maintain relationships with media, influencers, industry leaders, and strategic partners.
• Create presentations, reports, and communications materials for internal and external audiences.
• Domestic and international travel required.
• Perform other duties as assigned by Management.

Education & Experience Requirement

• Must have 5+ years of progressive public relations and brand communications experience.
• Must have in-house PR experience working directly for a luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brand.
• Experience leading PR efforts from the brand/client side is required.
• Demonstrated experience managing external PR agencies and holding agency partners accountable for results.
• Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
• Strong understanding of earned media, influencer relations, executive communications, and integrated PR strategies.
• Proven track record of driving brand awareness, media visibility, and high-quality earned media coverage.
• Experience planning and managing brand events, product launches, media events, and VIP activations.
• Strong media contacts and a demonstrated record of securing national and top-tier media placements.
• Ability to build and maintain relationships with media, influencers, and industry partners.
• Must thrive in a fast-paced environment and effectively manage multiple priorities and deadlines.
• Able to work weekends as needed; travel up to 35%.

Physical Requirements:

This is primarily a sedentary office position which requires the Public Relations & Events Manager to have the ability to move about the office occasionally, operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

Additional Skill Requirements:

• Strong strategic thinking and communications planning skills.
• Experienced in agency management and performance evaluation.
• Proven ability to increase brand visibility through earned media and relationship-building.
• Savvy in social media and influencer engagement.
• Able to identify, cultivate, and manage relationships with media, bloggers, influencers, and brand advocates.
• Must be a confident communicator and presenter.
• Ability to work in high-pressure environments while managing multiple priorities.
• Must be self-motivated, adaptable, and capable of working independently.
• Strong organizational, project management, budget management, and problem-solving skills.
• Ability to execute events with exceptional attention to detail.
• Understand and follow posted work rules and procedures.
• Accept constructive feedback.
• Must be a team player.

This description outlines the basic responsibilities and requirements for the role. This is not a comprehensive listing of all job duties of the Public Relations Manager. Duties, responsibilities and activities may change at any time with or without notice.

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.

• Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
• Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
• Company paid life insurance and Long Term Disability
• 18 days of PTO per year, 1 Month PTO after 5 years
• Special bucket of sick time per year extended paid time for medical, parental and military leave
• Holiday pay
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance